Contents

Conditions of Entry

The Awards are administered by the Brisbane Advertising and Design Club (ABN 41 360 791 543) (‘BADC’).

All entries are subject to the conditions set out below. By submitting an entry, the entrant agrees to be bound by the following terms, without limitation.

BADC reserves the right to amend these terms at any time.

Eligibility

Work entered must have been conceived (or in the case of craft categories, produced) in Queensland and have been first published, printed, broadcast or gone online between 1st July 2019 to 30th June 2021.

Membership runs for 12 months from 1st May to 30th April of the following year. Please make sure your membership is up to date before your entries are completed.

You will not be able to finalise your entries until each entrant has renewed so best to do it first! You can join online or renew at www.badc.com.au.

Who can enter

Current Members

  • Two of the main creators of the entry must be current members of BADC and/or Australian Graphic Design Association (“AGDA“),

    If a creator is a member of AGDA, they must email their membership details to BADC for verification to be able to submit their entry;

  • For the Design, Craft, and Self Promotion categories only one of the major creators of the entry must be a current member of BADC or AGDA;
  • The entrant must ensure that its membership is up to date for 2021 – 2022 before its entry(ies) are completed.

Students

  • A Student submitting in the Student category:

    “Student” means an entrant who is a currently enrolled at a recognised training organisation has completed their course at a recognised training organisation in 2021.

Queensland Residents

  • In addition, the main creator(s) of the work that is the subject of the entry must have been a resident of Queensland at the time the entry was produced or conceived:

    “Resident of Queensland” means a permanent residential address in Queensland and being enrolled on the Queensland Electoral Roll.

 

How to enter

Entry Requirements

  • The entry must comply with these terms and conditions, including the entry requirements outlined in Schedule 1; and
  • The category requires outlines in Schedule 3 and 4.

Entry Form

  • An official entry form must be completed online for each entrant; and
  • The submitted entry is evidence of the entrant’s consent to these Conditions of Entry.

Entry Fees

  • Full payment of the entry fee/s outlined in Schedule 2 is required before BADC will consider an entry.

Deadlines

   
19th July 2021 Entry System Open.
28th July 2021 All entries must be received with correct entry fees paid, by COB.
5th August 2021 Final extended deadline – Entries submitted from 29th are accepted until COB 5th August with a 30% late fee (get on Finance’s good side and get them in early). No further entries will be accepted after this date.
6th November 2021 Awards Night.

Specific Guidelines

Campaign Entries

  • Campaigns entries must be a minimum of three (3) and a maximum of five (5) works;
  • A 150-word explanation of the Campaign may be submitted. This may be used in the Annual and any publicity to explain the entry if it is successful.

Charity/Community Service entries

  • Work completed for a Charity or Community Service client may only be entered into the relevant subcategory, and/or all Craft categories;

    “Charity/Community Service work” means work not paid for and/or work created or run/aired free of charge for a non-commercial body;

  • Work completed for a “Charity” can only be entered into Charity/Community Service subcategories, Craft categories and the Creative Innovation category;

    “Charity” means any company registered as a charity for taxation purposes (please check the ACNC Register to verify Charity status); and

  • Individuals only – not Agencies or Companies – may submit Charity/Community Service work in the Craft categories.

Proof of conditions met

  • BADC and/or Judges reserve the right to ask for proof of any of these conditions of entry, which must be submitted within five (5) business days.
 

Representations and Warranties

The entrant represents and warrants that:

  • unless permitted otherwise in these conditions of entry, the entry will be the entrant’s own work (meaning that it was produced, created, or conceived by the entrant);
  • it is authorised on behalf of their employer, principal, board or otherwise the rights holder(s) of the work, and the relevant client(s) to submit the entry;
  • the entry is not a Scam Advertisement;
  • it has obtained all releases and consents necessary to submit, exhibit, publish and otherwise use of the entry for the purposes described in these conditions of entry;
  • all costs incurred in relation to the entry have been met before the entry is submitted (including but not limited to the costs of licensing);
  • the entry does not contain any form of computer virus, worm, trojan and/or any form of malware, and is otherwise uncorrupted;
  • as of the date of submission, the entry is not the subject of any actual or threatened litigation, claim or complaint;
  • the entry does not contain any material that is offensive, defamatory, discriminating, obscene, indecent, harassing or threatening or is otherwise unlawful;
  • the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party;
  • the entry does not and will not violate any Applicable Laws:

    Applicable Laws means any applicable law that is enacted, made, issued or granted by any Government Agency, or court in each case as amended, modified or supplemented from time to time and with which BADC and entrant are required to comply

  • the entry has been submitted in good faith;
  • it will comply with all reasonable requests and directions made from time to time by BADC in relation to the entry;
  • it will not engage in any unlawful or improper behaviour which may or will likely damage the reputation of BADC, its employees and contractors and/or the success of BADC and the Awards;
  • it will not act in a manner which may or will likely damage the reputation of BADC, its employees and contractors and/or the success of BADC and the Awards;
  • it has read these conditions of entry in full; and
  • it understands and agrees to be bound to these conditions of entry.

The entrant acknowledges and accepts that in relation to each and every representation, warranty that:

  • BADC relies on each representation and warranty of these conditions of entry and BADC continues to rely on each representation and
  • BADC will suffer loss or damage if a representation and/or warranty is untrue or becomes untrue or is breached.

The entrant agrees that:

  • each of the above warranties and representations are essential to these conditions of entry, and that a breach of any of the above amounts to a fundamental breach of its terms, which will entitle BADC (in its sole discretion) to seek relief for such breach, which includes but is not limited to:
    • rejecting an entry;
    • disqualifying an entry;
    • withdrawing an entry;
    • review and/or reverse the decision to award an entry;
    • seeking damages; and
    • equitable/injunctive relief.
  • This clause survives termination or expiry of these Conditions of Entry for any reason.

Liability

  • BADC bears no responsibility for any loss, damage, or penalty incurred as a result of the entrant’s participation and/or involvement in the Awards.
  • If the entry contains any material or elements that are not owned and/or licensed by the entrant and/or which are subject to the rights of third parties, the entrant is:
    • responsible for obtaining any and all releases and consents necessary to permit the exhibition and use of the entry prior to submission of the entry; and
    • is liable for any loss, damage, claim or penalty associated with its failure to comply with this requirement; and
    • will indemnify BADC against any loss, damage, claim or penalty associated with its failure to comply with this requirement.

Decisions are Final

  • All BADC and Judges’ decisions in relation to any aspect of the Awards are final; and
  • No correspondence and/or discussion will be entered into;
  • Notwithstanding the foregoing, BADC and the Judges’ reserve their right to:
    • reject;
    • disqualify;
    • withdraw;
    • review and/or reverse the decision to award
  • an entry any time, in the event that the entrant has failed to comply with these conditions of entry.

Right of Refusal and Disqualification

  • BADC and the Judges’ reserve their right to:
    • reject;
    • disqualify;
    • withdraw;
    • review and/or reverse the decision to award an entry any time, in the event that the entrant has failed to comply with these conditions of entry.
  • The entrant agrees that neither BADC, Judges nor the BADC committee will be liable in any way for any decision;
  • BADC and/or Judges reserve the right to disqualify any entrant who enters a work or submits and entry that is not in accordance with these Conditions of Entry, or who tampers with the entry process;
  • BADC and/or Judges reserve the right to disregard any part or parts of an entry or work, without disqualifying or disregarding the entry or work in its entirety;
  • BADC and/or Judges reserve the right to disqualify any entry under any category or subcategory without disqualifying the same entrant or work under any other category or subcategory;
  • Any decision will be final and no correspondence will be entered into subsequently;
  • No refunds will be issued for any entry, or part thereof, if BADC and/or Judges disqualify or disregard such entry; and
  • Failure by BADC to enforce any of its rights at any stage does not constitute the waiver of those rights.
 

Entrant Withdrawal

  • An entrant may withdraw their entry at any time by notifying BADC, in writing; and
  • No refunds will be issued for any such entry withdrawn by the entrant.

Trophies and Credits

  • One trophy per award will be issued, with the option to order additional trophies after the Award Night, at the entrant’s cost;
  • Names of the members detailed in “entered and accepted by” – will be engraved on the trophy. Only those people named on the entry in the Contributors will be eligible for duplicate trophies; and
  • There will be no changes made to credits for trophies after entries have been submitted.

Damage or loss of entry

  • While all reasonable care will be taken, BADC will not be held responsible for damage or loss of any entry or part thereof, or errors or omissions in credits produced in the Awards Night Presentation, Trophies or Annual.
  • The accuracy and spelling of the credits is entirely the responsibility of the entrant.
  • No credits can be changed after the final close of entry.

Digital Entries Only

  • Because of COVID and its ongoing restrictions, judging will be conducted online so all entries may only be submitted digitally. NO physical entries will be accepted.
    • For entries such as packaging/direct mail, photographs of the final product at various angles, must be submitted for the judges to view. Judges may request the final finished product also be submitted for verification purposes only.

Finalist Displays

  • Entrants agree that by entering the Awards, they authorise BADC to use, reproduce and/or exhibit work entered into the Awards for the purpose of advertising and promoting the Awards and/or other BADC documents, activities, programs and events, including but not limited to online display and/or at the Finalists Night;
  • The work may be reproduced in any medium;
  • BADC is not required to pay a fee to use, reproduce or exhibit any work entered in the Awards; and
  • Artists will be acknowledged with all published images.

Privacy

  • BADC’s web Privacy Policy applies to the Awards and use of BADC’s website.
 

Schedule 1 – Entry Requirements

Unless specified elsewhere in these Conditions of Entry, or another Schedule, all entries must comply with the following Entry Requirements.

General

  • The entry must be submitted in the exact form in which it was broadcasted, published or released with all logos, disclaimers etc, regardless of category or medium (this includes but is not limited to director’s cuts);
  • No work that is the subject of an entry should be enhanced or enlarged in any way unless otherwise provided for in these conditions of entry;
  • The entry must not be altered for submission purposes, unless otherwise stated in these conditions of entry.
  • The entry and supporting materials must not contain any reference to an Agency or any contributing creative companies or individuals, except for Self-Promotion entries.
  • To be eligible the entry must have been:
    • conceived in Queensland and have been first published, printed, broadcast or released online between 1 July 2019 and 30 June 2021; or
    • in the case of Craft categories, produced in Queensland and have been first published, printed, broadcast or released online between 1 July 2019 and 30 June 2021.
  • No entries will be accepted that were created for or on behalf of BADC.
  • No Agency branding can appear on any printed artwork, web addresses or case studies.
  • No Scam Advertisements will be accepted.

    “Scam Advertisement” means an advertisement which has been created solely for the promotion of its creators via advertising awards; and/or otherwise

    • An advertisement for a client that the Agency does not have;
    • An advertisement that’s never run or appeared in media;
    • An advertisement that has been run illogically or subversively (e.g. An advertisement for a launderette in Rochedale that is run at 4am on Imparja TV) purely to qualify it for award entry;
    • An advertisement that the client has no knowledge of;
    • An advertisement whose media appearance has been subsidised in whole or in part by the creator;
    • An advertisement for a client who is not a credible marketer and who has been engaged by the creator for the purposes of running the advertisement; and
    • An advertisement that is altered from the form in which it first ran to enhance its chances of winning an award (e.g. deletion of a coupon or reduction of logo size).

Digital Entries Only

  • All entries must be submitted online; each category will specify requirements for the entry submission.
 

Hero Images

  • The entries must be submitted with a Hero Image, which will be used in BADC Awards Night presentations, the Annual, and on the BADC website;
  • The specifications of the Hero Image are:
    • File Type – High Resolution RGB JPG;
    • Approximate Dimensions – A6 @300dpi minimum (1748 x 1240 pixels);
    • TV Entry Dimensions – 1920 x 1080 @72dpi;
    • File Size – 5mb maximum;
    • Landscape orientation is recommended, as portrait work will be scaled down significantly in the Annual;
    • For Campaign entries, or other entries with multiple executions, the Hero Image must be a composite that represents the campaign, and shows the entry in the best light possible; and
    • For Radio entries, the Hero Image must show the script and may include the logo of the client.

Additional Images

  • Additional JPG images may be attached to the entry, for online and to help in judging.
  • These have the same specifications as the Hero Image.

Packaging & Book Entries

  • Images of the actual item must be submitted;
  • PDFs may be submitted for multi-page documents
  • Judges may request the final product to verify publication

Digital Presentation Board

  • You may submit a Digital Presentation Board with your entry if it will help the Judges understand the work; in some categories this is mandatory, in others optional.
  • The board should show the idea and work with images and a short summary of the brief, idea, and execution;
  • Ensure font sizes are big enough for online viewing;
  • Recommended size 300 dpi JPG, min 2000 pixels wide or high.
  • It should show the work as it was published.
 

Film Entries

  • The entry, as well as any case studies, must be uploaded in the Browser as an MP4 per the specifications listed below;
  • No web links or embedded videos will be accepted in these categories; and
  • The file quality of the entry is the responsibility of the entrant, and the file uploaded will be used for judging, publicity, and online viewing.
  • The MP4 must be:
    • H.264 compressed;
    • High definition, eg 1920 x 1080 pixels;
    • Native aspect ratio without black bars, eg 16:9;
    • 8mbs maximium bitrate;
    • 400mb max file size;
    • Audio must be stereo, at its full quality; and
    • No clapper or countdown.
  • Variable or lower bitrates can be used. A 60sec TVC will be around 60mb and a 5 min video around 300mb. For longer content a lower bitrate can be used if necessary,
  • For help with H.264 compression, entrants may contact the Post Production Company to make a copy for submission. This may incur a cost.

Case Study Videos

  • In categories such as Digital, Integrated Media, and Creative Innovation, the entrant may also submit a Case Study Video which explains how the entry worked, and any other relevant information;
  • These videos must be submitted to the Web Browser following the specifications under Film entries;
  • Maximum length of two (2) minutes;
  • It is the responsibility of the entrant to ensure there is not music for which they do not have the legal and appropriate licence for.

Radio Entries

  • Radio entries must comply with the outlined specifications:
    • Entry must be uploaded in the Browser as a minimum 128 kpbs MP3 file;
    • No slate audio should be attached;
  • No web links or embedded videos will be accepted in this category;
  • The file quality of the entry is the responsibility of the entrant, and the file uploaded will be used for judging, publicity, and online viewing; and
  • A PDF of the Radio script without agency branding must also be submitted.
 

Schedule 2 – Entry Fees

Entry Costs

  • Prices are per entry and include GST. Entries are paid via debit/credit card at time of submission. The fees are:

    • Standard categories – $95.
    • Campaign Category – $190;
    • Creative Effectiveness Category – $250;
    • Student Category – FREE;

Incomplete or Incorrect Entries

  • Any incomplete or incorrect entries that require BADC to contact the entrant are subject to a $50 charge per entry for any changes, re-submissions, etc; and
  • This charge must be paid immediately to validate the error, or the entry will be deemed ineligible.
 

Schedule 3 – Categories

  • Any reference to the category is also a reference to its subcategories; and
  • All category guidelines form part of the Conditions of Entry

1 Film

Compulsory Optional Cost
Broadcast work – MP4 Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00
  • This category is for commercials created for but not limited to television, video on demand, cinema, online, large screen.
  • Judges will be judging the idea not the craft in this category, and should demonstrate creativity and amazing storytelling for the brand.
  • All Charity Work must be entered into 1H or 1I and no other categories.

1A TV & VOD – Under 30 seconds

  • Commercials created for Television or Video on Demand Services
  • If entered here, it cannot be entered into Online, Interactive or Large Format.

1B TV & VOD – 30 seconds

  • Commercials created for Television or Video on Demand Services.
  • If entered here, it cannot be entered into Online, Interactive or Large Format.

1C TV & VOD – Over 30 seconds

  • Commercials created for Television or Video on Demand Services.
  • If entered here, it cannot be entered into Online, Interactive or Large Format.

1D Large format

  • The work must be for large format including but not limited to cinema, outdoor and LCD screens.
  • The entrant must provide details of delivery and must have been created for this format, not TV/VOD.
  • If it has been entered in TV/VOD it cannot be entered here.
  • You must be able to provide proof of delivery when requested.
  • Detail in the explanation, how the work was delivered.

1E Online

  • The work must be standard form advertising films which aired ONLY online, including pre-roll advertisements; Judges will assess the work based on how it worked as only an online piece.
  • If the work appeared on TV, Cinema or large screen, it cannot be entered in this category.

1F Interactive

  • Work must have prompted a direct interaction with the viewer. VR, 360 and online interactive films may be entered here.
  • If the work appeared on TV, Cinema or large screen, it cannot be entered in this category.
 

1G Campaign

  • Minimum of 3 pieces of work, of any length which aired on TV or Video on demand platforms.

1H Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

1I Charity/community service campaign

  • Minimum of 3 pieces of work, of any length which aired on TV or Video on demand platforms, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

1J Branded Content

Compulsory Optional Cost
Broadcast work – MP4
Explanation – 150-word summary of the brief, idea, and execution
URL – to the work
Images of the work – Up to 3 JPGs that best represent the work
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Single Entry – $95.00
Campaign Entry – $190.00
  • This category is to award work which has pushed the boundaries of branded communication and been built around a brand to deliver marketing messages by engaging consumers via relevant content platforms, rather than traditional advertising methods; and must be work that is built around a brand.
  • This includes films created by or with a brand which aired on the internet, TV, or in cinema, usually in the form of documentary/non-fiction or fiction films or music videos, games, immersive experiences
  • PLEASE NOTE – TVCs should NOT be entered in this category unless they are a different execution produced intentionally for the required media.

1K Branded Content Campaign

  • Minimum of 3 pieces of work
  • This category is to award work which has pushed the boundaries of branded communication and been built around a brand to deliver marketing messages by engaging consumers via relevant content platforms, rather than traditional advertising methods; and must be work that is built around a brand.
  • This includes films created by or with a brand which aired on the internet, TV, or in cinema, usually in the form of documentary/non-fiction or fiction films or music videos, games, immersive experiences
  • PLEASE NOTE – TVCs should NOT be entered in this category unless they are a different execution produced intentionally for the required media.
     

2 Radio

Compulsory Optional Cost
Broadcast work – MP3
Script – PDF with no agency branding
Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00
  • Radio advertising which is broadcast over a radio station, platform, or streaming service

2A Under 30 seconds

  • Radio advertising under 30 seconds which is broadcast over a radio station, platform, or streaming service

2B 30 seconds and over

  • Radio advertising 30 seconds or over which is broadcast over a radio station, platform, or streaming service

2C Radio Campaign

  • Minimum of 3 pieces of work
  • Radio advertising which is broadcast over a radio station, platform, or streaming service

2D Charity/community service

  • Radio advertising which is broadcast over a radio station, platform, or streaming service, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

2E Charity/community service campaign

  • Minimum of 3 pieces of work
  • Radio advertising which is broadcast over a radio station, platform, or streaming service, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

3 Digital and New Media

Compulsory Optional Cost
URL – to the work
Supporting Images – Up to 3 JPGs that best represent the work
Explanation – 150-word summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00
  • This category recognises creative excellence in all forms of digital – the Judges will take into consideration the idea of the work, functionality, UX and visual design, and engagement.
  • Testing of the entry before submission is the responsibility of the entrant;
  • The entry must be compatible with Macintosh OSX and/or Windows 10. Judges will view entries in the current version of Google Chrome. Any material incompatible with these platforms will be deemed ineligible; and
  • Entry must be submitted as a URL/staging server address, as they will be judged online; or
  • If the work is no longer live, it must be uploaded to a staging server with passwords supplied to BADC.
  • There must be no Agency branding on the entry and, if the entry is from a staging site, the Agency’s name must not be part of the URL.

3A Websites

  • Must be full new sites;
  • Judges will consider the idea of the work;
  • Functionality, UX and visual design will all be taken into consideration by the Judges; and
  • The work may also be entered in the Digital Craft category by the nominated craftsperson, where Judges will review the craft used.

3B Microsites

  • Must be promotional, temporary, or campaign sites;

  • The work may also be entered in the Digital Craft category by the nominated craftsperson, where Judges will review the craft of the motion graphics used.

3C Web service/web app

  • Dynamic web-based application focussed on user interaction and experience.

3D Digital Advertising

  • Includes banners, pop-ups, interstitials, etc. Digital ads in paid online spaces

3E Digital Advertising campaign

  • Minimum of 3 pieces of work
  • Includes banners, pop-ups, interstitials, associated landing pages and microsites. Digital ads in paid online spaces
 

3F Online video

  • Must be online videos specifically created for online social platforms that are intended for widespread sharing;
  • Results and number of views will be taken into consideration during the judging process; and
  • Include detail fo the objective and evidence of viral/word of mouth effect in you explanation.

3G Mobile games

  • Includes online and social games.

3H Apps

  • Includes web and mobile apps. Functionality, UX and visual design will be taken into consideration by the judges, along with the app’s experience and design. Apps must be live or downloadable for judges to evaluate the entry

3I Animation

  • Any animated execution developed specifically for and presented only in an online environment. TVCs and branded content should NOT be entered here and should be entered into category 1.
  • Judges will consider the idea of the work; and
  • The work may also be entered in the Digital Craft category, where Judges will review the craft of the animation use.

3J Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

3K Charity/community service campaign

  • Minimum of 3 pieces of work, of any length which aired on TV or Video on demand platforms, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

3L Social Media

  • Use of social media in a Promotional Campaign. Can include contests, etc.

3M Innovative use of digital

  • Anything that has or uses digital in a unique and interesting way, including but not limited to websites, apps, digital outdoor, experiential.

3N Digital campaign

  • Minimum of 3 pieces of work

3O Other

  • Includes all Digital work that does not fit into another subcategory.
 

4 Integrated Media

Compulsory Optional Cost
Broadcast work – MP4 and/or MP3 and/or
URL – to the work and/or
In situ image – JPG
Explanation – 150-word summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Campaign Entry – $190.00
  • This category will reward campaigns where a central idea is successfully executed across a variety of media, eg. TV, print, online, mobile, ambient. Entries must include a minimum of three items in different mediums – for example, 1x TV, 1x Radio, 1x Poster;
  • Integrated Media campaigns are reliant on all elements for the creative to be successful. Each channel should demonstrate how it adds to the campaign. If one piece is removed and the campaign doesn’t work, it isn’t an integrated campaign; and
  • Work entered in this category cannot be entered in the Creative Innovation category.

4A Integrated Media Campaign

  • Minimum of 3 works, executed across at least 3 DIFFERENT channels.

4B Charity/community service campaign

  • Minimum of 3 works, executed across at least 3 DIFFERENT channels, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

5 Out of Home

Compulsory Optional Cost
Image of the work – JPG
In situ image – JPG for Outdoor entries
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Explanation – 150-word summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Single Entry – $95.00
Campaign Entry – $190.00
  • Recognises large format advertising in public spaces, delivered via physical or digital mediums.
  • All Outdoor Media work larger than one (1) square meter must be entered as artwork and accompanied by photographs of the work in situ;

5A Billboard

  • Includes static sheet and digital billboards – typically outdoors on roadsides, sides of buildings and rooftops.

5B Indoor Poster

  • Includes standard and digital posters for indoor use;
  • Locations include but are not limited to shopping centres, stores, hospitals, schools, banks, offices, residential buildings/foyers, exhibitions, museums, and galleries; and
  • Standard washroom advertising should be included in this subcategory.

5C Transit advertising

  • Includes but is not limited to train station ads, bus shelter ads, bus sides and interiors, taxi backs, mobile billboards, Vespas, airport ads.

5D Outdoor/Indoor/Transit campaign

  • Minimum of 3 pieces of work.

5E Ambient

  • Includes non-standard and free-format outdoor advertising, such as stunts, special builds, street furniture, live events, pop-up shops, and temporary installations;
  • Work designed for standard poster sites cannot be entered in this subcategory;
  • Only stand-alone ambient work can be entered – campaigns with ambient elements should be entered in the Integrated Media category;
  • Work must be experienced in the real world, not online; and
  • Detail in the explanation, how the work was delivered.

5F Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

5G Charity/community service campaign

  • Minimum of 3 works, executed across at least 3 channels, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

6 Creative Innovation

Compulsory Optional Cost
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Images of the work – Up to 3 JPGs that best represent the work. These should include photographs of the final merchandise
Explanation – 150-word summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding Single Entry – $95.00
Campaign Entry – $190.00
  • Any creative execution that is remarkably innovative in it’s approach to providing a service or creating brand interaction;
  • No work entered into this category can be entered into any other category – excluding the Craft categories;
  • Any work that fits another category better must be entered in that category – this category is for clear demonstration of innovation in communication; and
  • The entry must contain a 150-word explanation explaining the work.

6A Creative Innovation – Individual

6B Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

7 Promos and Activations

Compulsory Optional Cost
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Images of the work – Up to 3 JPGs that best represent the work
Case study video – Up to 2 min MP4, no agency logo or branding
Explanation – 150-word summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00
  • This category celebrates creativity that brings a brand’s purpose to life and entries will need to demonstrate ideas that generate interaction; to engage, to experience or to buy;
  • Judging is weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results
  • Submitting a case study video with your entry is recommended.
  • Check and complete the additional fields required in the online entry system.

7A Promos and Activations – Individual

7B Promos and Activations – Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

8 Print

Compulsory Optional Cost
Images of the work JPG Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Explanation – 150-word summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00
  • Recognising creative excellence in press and magazine advertising.

8A Press Advertising – Single

  • Single advertisement in newspapers – can be full page, spreads, small space or other.

8B Press – Campaign

  • Minimum of 3 x advertisements in newspapers – can be full page, spreads, small space or other.

8C Press Charity/community service – Single

  • Single advertisement in newspapers – can be full page, spreads, small space or other for a Charity/community service client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

8D Press Charity/community service – Campaign

  • Minimum of 3 works, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

8E Magazine Advertisement – Single

  • Magazine advertisement in consumer or trade press. Can be full page, spreads, small space or other.

8F Magazine Advertisement – Campaign

  • Minimum of 3 x executions.
  • Magazine advertisement in consumer or trade press. Can be full page, spreads, small space or other.

8G Magazine Charity/community service

  • Magazine advertisement in consumer or trade press for a Charity/community service client.
  • Can be full page, spreads, small space or other.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

8H Magazine Charity/community service campaign

  • Minimum of 3 works, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • Magazine advertisement in consumer or trade press for a Charity/community service client. Can be full page, spreads, small space or other.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

9 Direct

Compulsory Optional Cost
Images of the work as published – Up to 5 JPGs that show the work, as elements and various angles if printed Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Explanation – 150-word summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00
  • Any work that is 1:1 Marketing – targeted and response-driven creativity
  • All work under the Direct Mail category must be client commissioned.

9A Direct Mail

  • Any digital, one dimensional or multidimensional mailing that demonstrates targeted and response driven creativity. Includes door drops, letters, postcards, mail packs, eDMs, greeting cards, invitations, etc.
  • If entry is one dimensional/multi-dimensional mailing, it must be submitted as photographs from different angles for the judges, as they were mailed including any outer envelope, letter, brochure and response mechanisms. Judges may request actual sample to be submitted for verification.

9B Direct Response, any media.

  • An ad designed specifically designed to elicit a direct response from the brand’s targeted demographic. Entries must contain a response mechanism.

9C Direct Response Integrated Campaign

  • Must include 3 or more works executed across at least 3 different types of media – eg online banner, press ad, eDM etc. All executions must have a direct response mechanism.

9D Direct – Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

9E Direct Response- Charity/community service campaign

  • Minimum of 3 works, executed across at least 3 channels, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

9F Direct – Campaign

  • Minimum of 3 works, You must provide details of how it ran in your explanation.
 

10 Point of Sale

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work
In situ image – JPG
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Explanation – 150-word summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00
  • Promotional material utilised within a retail environment.

10A Point of Sale – Individual

  • Including but not limited to posters, mobiles, counter stands, stickers, catalogues, product displays.

10B Point of Sale – Campaign

  • Must include 3 or more works.
  • Including but not limited to posters, mobiles, counter stands, stickers, catalogues, product displays.

10C Point of Sale – Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

10D Point of Sale – Charity/community service campaign

  • Minimum of 3 works, executed across at least 3 channels, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

11 Product Packaging

Compulsory Optional Cost
Images of the work – Up to 5 JPGs that best represent the work as published from various angles.
In situ image – JPG photographs of the final packaging
Explanation – 150-word summary of the brief, idea, and execution
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Single Entry – $95.00
Campaign Entry – $190.00
  • Including but not limited to wrappers, labels, packages.
  • Packaging must be a produced retail product, not a concept or mock-up.
  • Physical samples may be requested for verification.

11A Product Packaging – Single Product

11B Product Packaging – Range of Products

  • Must include 3 or more works.
 

12 Merchandise

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work
In situ images – JPG of the final merchandise
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Explanation – 150-word summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00

12A Clothing / Apparel

  • Including but not limited to t-shirts, visors, underpants, etc.

12B Other

  • Includes all Product Marketing Merchandise work that does not fit in another subcategory;
 

13 Design

The category of Design celebrates creative excellence in visual craftsmanship.

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work
Explanation – 150-word summary of the brief, idea, and execution
For logo design – The company name and nature of business must be included in the explanation
PDF of work – for multi-page publications
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
URL – to the work
Single Entry – $95.00
Campaign Entry – $190.00

13A Brand Identity – Logo Design

  • Company name and nature of business must be included in the explanation.

13B Brand Identity – Single Element

  • An individual piece of brand identity, including a business card, letterhead, etc.

13C Brand Identity Suite

  • Work must be client commissioned;
  • Entry must include a minimum of 3 elements as port of a total brand identity solution – including but not limited to stationery, style guides, signage, packaging, business card, etc;
  • Entry may include other elements to support brand awareness, such as general promotional items – including but not limited to pens, notepads, mugs, phone and tablet covers, etc.

13D Promotional Items

  • Work must be client commissioned; and
  • Includes calendars, diaries, booklets, and gifts.

13E Annual Reports/Prospectus

13F Print Marketing

  • Including but not limited to brochures, programs, leaflets, flyers.

13G Catalogues

  • Includes printed and digital.

13H Books – Entire Book

13I Books – Cover Design

13J Posters

13K Editorial

  • Includes cover/page or spread for newspaper, magazine, newsletter, etc.

13L General

  • Work must be client commissioned; and
  • Includes menus, invitations, postcards, greeting cards, birth announcements, etc.

13M Wayfinding

  • Refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space. These are more complex projects that involve strategy – including but not limited to hospital, civic and cultural spaces.

13N Environmental Graphics

  • This could be a one off sign/interior project or a mural, etc.

13O Interpretive

  • Includes work that tells a story about a particular place, whether historical, ecological, etc.

13P Other

  • Includes all design work that does not fit in another design subcategory.

13Q Design – Charity/community service

  • Work produced for a Charity/Community Service Client must only be entered here.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.

13R Design – Charity/community service campaign

  • Minimum of 3 works, executed across at least 3 channels, for a Charity/Community Service Client.
  • The client must be a registered charity on the ACNC Register.
  • You must provide details of how it ran in your explanation.
 

14 Self-Promotion

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work
Explanation – 150-word summary of the brief, idea, and execution. Include how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Single Entry – $95.00
Campaign Entry – $190.00
  • The work you do for your own business, OR a company you own to generate awareness. Includes xmas cards, invitations, agency promotion or any form of self promotion.
  • Self-Promotion work cannot be entered into any other category, except Craft;
  • “Self-Promotion” means work you do for yourself, not client commissioned;
  • Self-promotion entries for Photography craft, Illustration craft, and TV, cinema & radio craft must be entered in the relevant category, rather than Self-promotion, as they will be judged by the Craft panels; and
  • Include in the explanation how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.

14A Print

14B Direct Mail

14C Interactive

14D Merchandise

14E Other

 

15 Creative Effectiveness

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work
Fill in entry criteria as detailed on entry screen
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Single Entry – $250.00
  • Creative effectiveness’ purpose is to award campaigns that link long term business results to their creative.
  • Any previous Medal winner from 2016 on may be entered.
  • The Creative Effectiveness Award will award campaigns that link long term business results to the creative.
  • This Award is to be judged by an Effectiveness Panel consisting of Senior Marketing Clients, Strategy Planners and Executive Creative Directors.
  • Criteria considered during judging are weighted as follows: 25% idea; 25% strategy; 50% impact and results.
  • Entry process:
    • Fill in the online entry system with all credits as per normal
    • Check and complete the additional fields required in the online entry system.
    • Download the Client Letter and have your client put on letterhead and sign. Upload it to the entry system.
 

16 Student

  • Student entries must be submitted physically to Cutting Edge by 5pm, Friday 8 October 2021;
  • Students can only enter in the Student category. Student entries will not be accepted in any other categories;
  • The entry must respond to the Student Brief when available;
  • Students do not need to be a member to enter;
  • Entries are not required online;
  • The entrants’ name, contact number, and recognised educational institution must be provided on the entry; and
  • Students are eligible for trophies.
 

Craft Categories

Craft awards recognise, celebrate and reward the art of the execution by individuals, rather than the idea.

These categories will be judged on the craft demonstrated for each entry.

  • Work entered in the other categories may also be entered in this category;
  • Craft Awards will only be awarded to the craftsperson/s. Agencies/Companies cannot be awarded under this category, however, they may order duplicates of the trophy if successful;
  • If you are an Agency/Company entering on behalf of the craftsperson, you must contact the craftsperson to ensure they are not already entering and that their membership is current. You cannot submit craft entries in your name. It must be in the craftperson’s name. Duplicate entries will not be refunded;
  • It is not necessary for the work to have been created in Queensland or for the final product to have appeared in Queensland. However, the work to be considered must have been produced in Queensland;
  • Only entries that have been broadcast, published or released in a commercial environment will be accepted; Director’s cuts ARE NOT PERMITTED.
  • Any reference to the category is also a reference to its subcategories; and
  • All category guidelines form part of the Conditions of Entry

21 Film Craft

Compulsory Optional Cost
Broadcast work – MP4
Duration – For 21A Direction, 21B Cinematography and 21C Editing
Before and after video – MP4 for 21G Visual effects
Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00
  • The Film Craft Category celebrates technical skill and creative prowess in production, and its contribution to how is enhances an idea’s execution.
  • For 21A Direction, 21B Cinematography and 21C Editing there is a duration field so that entries of similar length can be grouped together for judging.
  • The judges recommend you enter your best cut of a work rather than multiple cuts of different durations.
  • You may only enter one piece of work per entry -elements of a campaign category must be entered individually

21A Direction

  • Celebrating Directorial achievement in advertising projects, this category will examine how a director has translated the creative brief and enhanced the creative idea and brought it to life, via the chosen production and post production elements.

21B Cinematography

  • This category recognises the craft of outstanding cinematography, in commercials and branded videos and how it contributes to bring a creative idea to life. Camerawork, cinematic techniques, shot composition, lighting, style and artistic choices will all be taken into account by the judges.
 

21C Editing

  • All aspects of the film’s edit will be considered, including timing, pace, visual and dialogue dynamics, sound integration and overall storytelling. The judges are looking for innovation and flair in the editing decisions, and think about the part that the edit has played in the success of the final execution.

21D Visual Effects

  • The judges will consider the aesthetic and technical excellence of the effects themselves, along with the success of their integration into real footage.
  • Entry must include a before and after video, to give Judges a clear understanding of visual effects created in the production process.

21E Animation

  • All types of animation, including cel, stop-motion, graphic, silhouette and computer animation in 2D or 3D will be accepted. For films that include both animation and live action, it will be the animation that is judged.
  • Entry must include a before and after video, to give Judges a clear understanding of where/type of animation created in the production process.

21F Motion Graphics – Broadcast

  • Work must have been created for broadcast only; and
  • Online motion graphics must be submitted in Digital Animation

21G Film Craft – Self-Promotion

  • Non-commissioned work you have completed for yourself and not on behalf of a client; and this category is open for any of the film crafts detailed here, and must showcase your skills.
  • If a number of people contributed to this work and wish to enter their contribution, each entry must be separate with it’s own explanation; and
  • Entrants into the Self-promotion categories must submit a 150-word explanation detailing their contribution, how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.
 

22 Sound Production Craft

Compulsory Optional Cost
Broadcast work – MP4/MP3 Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00

22A Original Compositions/jingles

  • Work composed specifically for a piece of work or campaign.

22B Best Use of Existing Music

  • Re-recorded or remixed version of an existing piece of music that has helped enhance an idea.

22C Sound Design – Film

  • For TV, Cinema, Video on demand

22D Sound Production – Radio

  • Sound production takes into account direction, performance, casting and sound.
 

23 Digital Craft

Compulsory Optional Cost
URL – to the work
Supporting Images – Up to 3 JPGs that best represent the work
Explanation – 150-word summary of the brief, idea, and execution
Case study video – Up to 2 min MP4, no agency logo or branding
Digital Presentation Board – JPG showing the idea and work with images and a short summary of the brief, idea, and execution
Single Entry – $95.00
Campaign Entry – $190.00

23A Digital Craft – UI Design

  • The aesthetic composition, information architecture and visual design of a user interface for a website, mobile platform or other digital piece.
  • Includes website, mobile platforms and other digital work.

23B Digital Craft – UX Design

  • Judged on the seamless user experience including interactivity and navigation, to gain an emotional and behavioural response from the user.
  • Includes website, mobile platforms and other digital work.

23C Digital Craft – Animation/Motion graphics

  • For online content only, not broadcast.
  • Includes website, mobile platforms and other digital work.
 

24 Photography Craft

Compulsory Optional Cost
Image of the work – JPG – up to 10MB
In situ image – JPG for commissioned work
Before and after images – JPG for 24E Creative imaging
Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00
  • For photographic images that may or may not have been digitally enhanced prior to publication as part of the photographic process, including but not limited to colour correction and retouching;
  • Entry must be completely original and photographic in origin; and ALL elements in an image must be the creator’s work;
  • Stock or purchasable photography, backgrounds, borders and textures are prohibited, except for in the creative imaging category;
  • If any persons appear in the photograph, the entrant is responsible for obtaining, prior to submission of the photograph, any and all releases and consents necessary to permit the exhibition and use of the photograph; and
  • If any person appearing in any photograph is under the age of majority, the signature of a parent or legal guardian is required on each release;

24A Advertising

  • Entry must be accompanied by an image in situ of the printed piece for which it was commissioned.

24B Advertising Campaign

  • 3 – 5 pieces of work may be submitted.
  • Entry must be accompanied by the printed pieces for which it was commissioned.

24C Editorial

  • Entry must be accompanied by the printed piece for which it was commissioned; and
  • This is not a campaign category only one execution per entry.

24D Self-Promotional Photography

  • Non-commissioned work you have completed for yourself and not on behalf of a client; and
  • This is not a campaign category only one execution per entry.
  • Include in your explanation how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.

24E Creative Imaging

  • Entry must be accompanied by the printed pieces for which it was commissioned;
  • Work submitted in this subcategory must be extensively computer manipulated or be completely computer generated; and
  • Entry must be accompanied by before and after images to establish origins of work.

24F Creative Imaging Campaign

  • Must include 3 or more works.
  • Entry must be accompanied by the printed pieces for which it was commissioned;
  • Work submitted in this subcategory must be extensively computer manipulated or be completely computer generated; and
  • Entry must be accompanied by before and after images to establish origins of work.
 

25 Illustration Craft

Compulsory Optional Cost
Images of the work – Up to 3 JPGs that best represent the work Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00

25A Illustration – Advertising

  • Must be commissioned for advertising purposes; and
  • Entry must be accompanied by the printed piece for which it was commissioned

25B Illustration – Editorial

  • Must be commissioned for editorial purposes; and
  • Entry must be accompanied by the printed piece for which it was commissioned.

25C Self-Promotional Illustration

  • Non-commissioned work you have completed for yourself and not on behalf of a client;
  • Include in your explanation how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.
 

26 Advertising & Design Craft

Compulsory Optional Cost
Broadcast work – MP4 and/or MP3 and/or
URL – to the work and/or
In situ image – JPG
Images of the work – Up to 3 JPGs that best represent the work
Explanation – 150-word summary of the brief, idea, and execution Single Entry – $95.00
Campaign Entry – $190.00

26A Copywriting – Individual

26B Copywriting Campaign

  • Must include 3 or more works.

26C Art Direction – Individual

26D Art Direction Campaign

  • Must include 3 or more works.

26E Typography – Advertising

  • For work entered in advertising categories.

26F Typography Campaign – Advertising

  • Must include 3 or more works.
  • For work entered in advertising categories,

26G Typography – Design

  • For work entered in design categories.

26H Typography Campaign – Design

  • Must include 3 or more works.
  • For work entered in design categories.
 

General information

Client of the Year

To encourage and award a commitment to fostering creativity, a Client of the Year Award was introduced in 2013. This category cannot be nominated and will be decided by the Judging Panels if they deem a particular client, has demonstrated a commitment to producing outstanding work either in a particular piece of work or through a number of pieces that have been entered.

Trophies

Any creative work that is judged to be of Gold, Silver or Bronze standard is awarded with a trophy. One trophy per entry will be awarded on the Awards night and additional trophies may be ordered after the Awards Night, by anyone listed in the credits of the work. If you are a current BADC Member, you can order duplicate trophies for any awards you are credited on at a discounted price.

BADC Membership

BADC Membership is from 1st May 2021 to 30th April 2022 – don’t forget it could be a tax deduction too. You should join/renew now and don’t forget to update your online profile with your current job information and your current address so we can get your Annual to you after the Awards Night. This profile is also an invaluable reference for making people aware of your work and if you are a freelancer, allows people to find you for work! Except for the student category, only current members of BADC, or of AGDA may enter and accept Awards. If the creator is a member of AGDA please ensure their membership details are emailed to [email protected] when entries are submitted.

You can join or renew your membership at badc.com.au. Membership is $95/yr

Why be a member?

  • You get an Online member’s profile
  • You are eligible to receive Awards
  • Professional development – be a part of your industry
  • Membership is tax deductible
  • You receive a BADC Awards Annual – $65 value
  • Discounted awards night tickets – $35 value
  • Discounted entry to events – $10 per event
  • That’s your money back right there!

Awards Night Tickets

The BADC Awards Night will be a Gala Dinner Event.

Ticket numbers for the Awards night will be subject to the COVID restrictions at the time of the event and allowable venue capacity. Should the Awards Night need to be postponed due to COVID restrictions, all purchased tickets will be transferred for the new date. An email will be sent out when tickets are on sale.

Help

If you have questions about categories, the entry system, membership or anything else, please contact: Katrine Bowman, BADC Producer – 0418 885 648 or [email protected]

 

The Judging Process

Over the years, BADC has established and developed a judging process which adheres to the highest standards of fairness and integrity. The BADC Judging system has been praised by previous judging panels as being exceptionally professional and well run. Highly experienced and awarded Executive Creative Directors, Creative Directors and Senior Creatives are invited to judge and are formed into panels for the categories of: TV, cinema & radio, Print, Digital, Design, TV, cinema & radio craft, Photography craft, Creative Effectiveness

Generally, each of these panels is made up generally of three interstate judges and one local judge.

For the TV, cinema & radio craft Categories, a specialist panel of the relevant disciplines of Cinematography, Music, Direction and VFX is invited, and for the category of Photography Craft, a panel of photographers and retouching specialists is formed. The Craft Judging is held in Sydney soon after the general judging weekend.

Creative Effectiveness will be judged by a new panel comprised of Senior Marketing Clients, Strategic Planners and Executive Creative Director’s.

Round 1

In the first round of judging, all judges view the entries and no discussion is permitted. A simple Yes/No is indicated for each piece of work. If a judge has worked on the piece of entered work, or is aware of it being completed by their affiliate agency, they must abstain on that entry. Any work that receives two ‘yes’ marks or a ‘yes’ and ‘abstain’, proceeds to the second round.

Round 2

The second round of judging is also a non-discussion round. A percentage is given by each judge for each piece and the judges forms are submitted back to the Tally Room. These percentages are then averaged out for a final percentage and a cross checked twice more by different individuals in the Tally Room. All work that is deemed to be a finalist must have at least 50% of the judges’ vote. A final percentage is given which indicates if it is a finalist or trophy status.

Round 3

For the final round of judging, the Scrutineer for each panel then proceeds to announce the final percentage given for each entry and whether it is a finalist or the level of Bronze, Silver, Gold. The judges are permitted in this final round to discuss the entries and the award status for each entry and final agreement is sought as to the final results.

BADC and its judges reserve the right to re-categorise any entry.

If a judge or the firm they work for was involved in the creation or production of an entry, he/she must abstain from voting. Judges are not obliged to award Gold or Silver in every category. However, judges are encouraged to recognise the category with at least one Bronze award.

Best in Show

Finally, all Gold and Silver winners (excluding regional, craft, self-promotion, and student entries) will be reviewed by the Film, Radio, Print, Interactive and Design panels. Charity/Community Service entries are admissible, based on the judge’s discretion. Together they will decide the Judges’ Award – The Best of Show.

Don’t Forget

Any questions?

Call Katrine on 0418 885 648 or email [email protected]

Resubmission fee

Remember there is a $50 re-submission fee per entry if your entry needs to be corrected.