Eligibility

Work entered must have been conceived (or in the case of craft categories, produced) in Queensland and have been first published, printed, broadcast or gone online between 1st July 2017 to 30th June 2018.

Membership runs for 12 months from 1st May to 30th April of the following year. Please make sure your membership is up to date for 2018 – 2019 before your entries are completed.

You will not be able to finalise your entries until each entrant has renewed so best to do it first! You can join online or renew at www.badc.com.au.

Conditions of Entry

The Awards are administered by Brisbane Advertising and Design Club (ABN 41 360 791 543) (‘BADC’).

All entries are subject to the conditions set out below. By submitting an entry, the entrant agrees to be bound by the following terms, without limitation.

BADC reserves the right to amend these terms at any time.

1 Who can enter

1.1 Current members

  • Two of the main creators of the entry must be current members of BADC and/or Australian Graphic Design Association (“AGDA“),

    If a creator is a member of AGDA, they must email their membership details to BADC for verification to be able to submit their entry;

  • For the Design, Craft, and Self Promotion categories only one of the major creators of the entry must be a current member of BADC or AGDA;
  • The entrant must ensure that its membership is up to date for 2018 – 2019 before its entry(ies) are completed.

1.2 Students

  • A Student submitting in the Student category:

    “Student” means an entrant who is a currently enrolled at a recognised training organisation has completed their course at a recognised training organisation in 2018.

1.3 Queensland Residents

  • In addition, the main creator(s) of the work that is the subject of the entry must have been a resident of Queensland at the time the entry was produced or conceived:

    “Resident of Queensland” means a permanent residential address in Queensland and being enrolled on the Queensland Electoral Roll.

2 How to enter

2.1 Entry Requirements

  • The entry must comply with these terms and conditions, including the Entry Requirements outlined in Schedule 1; and
  • The category requires outlines in Schedule 3 and 4.

2.2 Entry Form/Data Slip

  • An official Entry Form/Data Slip must be completed by each entrant; and
  • The submitted Entry Form/Data Slip is evidence of the entrant’s consent to these Conditions of Entry.

2.3 Entry fees

  • Full payment of the entry fee/s outlined in Schedule 2 is required before BADC will consider an entry.

2.4 Deadlines

18th June 2018 Call for Entries available.
18th June 2018 Entry System Open.
9th July 2018 All entries must be received with correct entry fees paid, by COB.
16th July 2018 Final extended deadline – Entries are accepted until COB with a 30% late fee (get on Finance’s good side and get them in early). No further entries will be accepted after this date.
27th October 2018 Awards night – Tickets on sale mid-June 2018.

3 Specific Guidelines

3.1 Campaign entries

  • Campaigns entries must be a minimum of three (3) works;
  • If individual works have already been entered, another copy must be supplied;
  • Each work must carry its own category number/entry number tag;
  • Complete Campaign entries require a category/entry number tag on each separate work and should be labelled ‘X out of [number of works being submitted]’ accordingly. i.e. 1 out of 3; 2 out of 3; 3 out of 3;
  • All works in the Campaign entry should be bundled together; and
  • A 150-word explanation of the Campaign may be submitted. This may be used in the Annual and any publicity to explain the entry if it is successful.

3.2 Charity/Community Service entries

  • Work completed for a Charity or Community Service client may only be entered into the relevant subcategory, and/or all Craft categories;

    “Charity/Community Service work” means work not paid for and/or work created or run/aired free of charge for a non-commercial body;

  • Work completed for a “Charity” can only be entered into Charity/Community Service subcategories, Craft categories and the Creative Innovation category;

    “Charity” means any company registered as a charity for taxation purposes (please check the ACNC Register to verify Charity status); and

  • Individuals only – not Agencies or Companies – may submit Charity/Community Service work in the Craft categories.

4 Proof of conditions met

  • BADC and/or Judges reserve the right to ask for proof of any of these conditions of entry, which must be submitted within five (5) business days.

5 Representations and warranties

5.1 The entrant represents and warrants that:

  • unless permitted otherwise in these conditions of entry, the entry will be the entrant’s own work (meaning that it was produced, created, or conceived by the entrant);
  • it is authorised on behalf of their employer, principal, board or otherwise the rights holder(s) of the work, and the relevant client(s) to submit the entry;
  • the entry is not a Scam Advertisement;
  • it has obtained all releases and consents necessary to submit, exhibit, publish and otherwise use of the entry for the purposes described in these conditions of entry;
  • all costs incurred in relation to the entry have been met before the entry is submitted (including but not limited to the costs of licensing);
  • the entry does not contain any form of computer virus, worm, trojan and/or any form of malware, and is otherwise uncorrupted;
  • as of the date of submission, the entry is not the subject of any actual or threatened litigation, claim or complaint;
  • the entry does not contain any material that is offensive, defamatory, discriminating, obscene, indecent, harassing or threatening or is otherwise unlawful;
  • the entry does not and will not violate or infringe upon the intellectual property rights or other rights of any third party;
  • the entry does not and will not violate any Applicable Laws:

    Applicable Laws means any applicable law that is enacted, made, issued or granted by any Government Agency, or court in each case as amended, modified or supplemented from time to time and with which BADC and entrant are required to comply

  • the entry has been submitted in good faith;
  • it will comply with all reasonable requests and directions made from time to time by BADC in relation to the entry;
  • it will not engage in any unlawful or improper behaviour which may or will likely damage the reputation of BADC, its employees and contractors and/or the success of BADC and the Awards;
  • it will not act in a manner which may or will likely damage the reputation of BADC, its employees and contractors and/or the success of BADC and the Awards;
  • it has read these conditions of entry in full; and
  • it understands and agrees to be bound to these conditions of entry.

5.2 The entrant acknowledges and accepts that in relation to each and every representation, warranty that:

  • BADC relies on each representation and warranty of these conditions of entry and BADC continues to rely on each representation and
  • BADC will suffer loss or damage if a representation and/or warranty is untrue or becomes untrue or is breached.

5.3 The entrant agrees that:

  • each of the above warranties and representations are essential to these conditions of entry, and that a breach of any of the above amounts to a fundamental breach of its terms, which will entitle BADC (in its sole discretion) to seek relief for such breach, which includes but is not limited to:
    • rejecting an entry;
    • disqualifying an entry;
    • withdrawing an entry;
    • review and/or reverse the decision to award an entry;
    • seeking damages; and
    • equitable/injunctive relief.

    This clause survives termination or expiry of these Conditions of Entry for any reason.

6 Liability

  • BADC bears no responsibility for any loss, damage, or penalty incurred as a result of the entrant’s participation and/or involvement in the Awards.
  • If the entry contains any material or elements that are not owned and/or licensed by the entrant and/or which are subject to the rights of third parties, the entrant is:
    • responsible for obtaining any and all releases and consents necessary to permit the exhibition and use of the entry prior to submission of the entry; and
    • is liable for any loss, damage, claim or penalty associated with its failure to comply with this requirement; and
    • will indemnify BADC against any loss, damage, claim or penalty associated with its failure to comply with this requirement.

7 Decisions are final

  • All BADC and Judges’ decisions in relation to any aspect of the Awards are final; and
  • No correspondence and/or discussion will be entered into;
  • Notwithstanding the foregoing, BADC and the Judges’ reserve their right to:
    • reject;
    • disqualify;
    • withdraw;
    • review and/or reverse the decision to award

    an entry any time, in the event that the entrant has failed to comply with these conditions of entry.

8 Right of refusal and disqualification

  • BADC and the Judges’ reserve their right to:
    • reject;
    • disqualify;
    • withdraw;
    • review and/or reverse the decision to award

    an entry any time, in the event that the entrant has failed to comply with these conditions of entry.

  • The entrant agrees that neither BADC, Judges nor the BADC committee will be liable in any way for any decision;
  • BADC and/or Judges reserve the right to disqualify any entrant who enters a work or submits and entry that is not in accordance with these Conditions of Entry, or who tampers with the entry process;
  • BADC and/or Judges reserve the right to disregard any part or parts of an entry or work, without disqualifying or disregarding the entry or work in its entirety;
  • BADC and/or Judges reserve the right to disqualify any entry under any category or subcategory without disqualifying the same entrant or work under any other category or subcategory;
  • Any decision will be final and no correspondence will be entered into subsequently;
  • No refunds will be issued for any entry, or part thereof, if BADC and/or Judges disqualify or disregard such entry; and
  • Failure by BADC to enforce any of its rights at any stage does not constitute the waiver of those rights.

9 Entrant withdrawal

  • An entrant may withdraw their entry at any time by notifying BADC, in writing; and
  • No refunds will be issued for any such entry withdrawn by the entrant.

10 Trophies and credits

  • One trophy per award will be issued, with the option to order additional trophies after the Award Night, at the entrant’s cost;
  • Only those people named on the entry will be eligible for duplicate trophies; and
  • There will be no changes made to credits for trophies after entries have been submitted.

11 Damage or loss of entry

  • While all reasonable care will be taken, BADC will not be held responsible for damage or loss of any entry or part thereof, or errors or omissions in credits produced in the Awards Night Presentation, Trophies or Annual.
  • The accuracy of the credits is entirely the responsibility of the entrant.
  • No credits can be changed after the final close of entry.

12 Returning entries

  • Because of the volume of entries, BADC will retain and dispose of all entries, unless the entrant otherwise requests, in writing, to BADC, for the return of the entry. To request an entry return:
    • The entrant must advise BADC of the entry numbers required to be returned before close of submissions, by emailing [email protected] with the subject line: “PLEASE KEEP MY ENTRIES”;
    • Entries will not be available until after the Awards Night and you must arrange collection within two (2) weeks of the Awards Night; and
    • All entries will be disposed of beyond this date.

13 Finalist displays

  • Entrants agree that by entering the Awards, they authorise BADC to use, reproduce and/or exhibit work entered into the Awards for the purpose of advertising and promoting the Awards and/or other BADC documents, activities, programs and events, including but not limited to online display and/or at the Finalists Night;
  • The work may be reproduced in any medium;
  • BADC is not required to pay a fee to use, reproduce or exhibit any work entered in the Awards; and
  • Artists will be acknowledged with all published images.

14 Privacy

  • BADC’s web Privacy Policy applies to the Awards and use of BADC’s website.

Schedule 1 – Entry requirements

Unless specified elsewhere in these Conditions of Entry, or another Schedule, all entries must comply with the following Entry Requirements.

1 General

  • The entry must be submitted in the exact form in which it was broadcasted, published or released with all logos, disclaimers etc, regardless of category or medium (this includes but is not limited to director’s cuts);
  • No work that is the subject of an entry should be enhanced or enlarged in any way unless otherwise provided for in these conditions of entry;
  • The entry must not be altered for submission purposes, unless otherwise stated in these conditions of entry.
  • The entry and supporting materials must not contain any reference to an Agency or any contributing creative companies or individuals, except for Self-Promotion entries.
  • To be eligible the entry must have been:
    • conceived in Queensland and have been first published, printed, broadcast or released online between 1 July 2017 and 30 June 2018; or
    • in the case of Craft categories, produced in Queensland and have been first published, printed, broadcast or released online between 1 July 2017 and 30 June 2018.
  • No entries will be accepted that were created for or on behalf of BADC.
  • No Agency branding can appear on any printed artwork, web addresses or case studies.
  • No Scam Advertisements will be accepted.

    “Scam Advertisement” means an advertisement which has been created solely for the promotion of its creators via advertising awards; and/or otherwise

    • An advertisement for a client that the Agency does not have;
    • An advertisement that’s never run or appeared in media;
    • An advertisement that has been run illogically or subversively (e.g. An advertisement for a launderette in Rochedale that is run at 4am on Imparja TV) purely to qualify it for award entry;
    • An advertisement that the client has no knowledge of;
    • An advertisement whose media appearance has been subsidised in whole or in part by the creator;
    • An advertisement for a client who is not a credible marketer and who has been engaged by the creator for the purposes of running the advertisement; and
    • An advertisement that is altered from the form in which it first ran to enhance its chances of winning an award (e.g. deletion of a coupon or reduction of logo size).

2 Physical entries are essential

  • All entries – excluding TV & Cinema, Radio, Digital, and Video entries – must be physically submitted, as entries aren’t judged on screen, and will not be printed;
  • Radio scripts must be supplied physically; and
  • Explanations must be supplied physically.

3 Physical requirements

  • Physical entries must be submitted at ACTUAL size. The maximum size for photographic, print is A2, unless otherwise specified;
  • Entries larger than one square metre – e.g. bus shelters and billboards – must be submitted as artwork, and accompanied with photographs of the advertisement in situ;
  • Entries should be reproduced on the best possible stock;
  • Do not mount entries. No entry will be accepted in a glass frame; and
  • All artwork must be trimmed to three (3) centimetres of depth and width limits – to allow free space for the category and entry number to be stuck on the front. See below image for an example.

4 Hero images

  • The entries must be submitted with a Hero Image, which will be used in BADC presentations, the Annual, and on the BADC website;
  • The specifications of the Hero Image are:
    • File Type – High Resolution RGB jpeg;
    • Approximate Dimensions – A6 @300dpi minimum (1748 x 1240 pixels);
    • TV Entry Dimensions – 1920 x 1080 @72dpi;
    • File Size – 5mb maximum;
    • Landscape orientation is recommended, as portrait work will be scaled down significantly in the Annual;
    • For Campaign entries, or other entries with multiple executions, the Hero Image must be a composite that represents the campaign, and shows the entry in the best light possible; and
    • For Radio entries, the Hero Image must show the script and may include the logo of the client.

5 Additional images

  • Additional images may be attached to the entry, for online and to help in judging. These can be JPG or PDF files, with the same specifications as the Hero Image.

6 Packaging & Book entries

  • The entry must be in a complete printed and packaged form, inside a plastic bag; and
  • The category number/entry number from the data slip must be attached to an appropriate but visible space on the front of the entry.

7 Explanation boards

  • You may submit an Explanation Board with your entry if it will help the Judges understand the work;
  • The correct entry number must appear on the Explanation Board, which must be identified as ‘X out of [number of pieces being submitted]’ (if relevant). i.e. 1 out of 3; 2 out of 3; 3 out of 3; and
  • The Explanation Board must be printed and submitted with the physical entry and can also be provided as a digital file for the Annual should it be successful.

8 TV & cinema entries

  • The entry, as well as any case studies, must be uploaded in the Browser as an MP4 per the specifications listed below;
  • If the same work is being used for multiple entries, it may be uploaded once and attached to each entry;
  • No web links or embedded videos will be accepted in these categories; and
  • The file quality of the entry is the responsibility of the entrant, and the file uploaded will be used for judging, publicity, and online viewing.
  • The MP4 must be:
    • H.264 compressed;
    • High definition;
    • 16:9 frame size;
    • 1920 x 1080 pixels;
    • Audio must be stereo, at its full quality; and
    • No clapper or countdown.

    For help with H.264 compression, entrants may contact the Post Production Company to make a copy for submission. This may incur a cost.

9 Case study videos

  • In categories such as Digital, Integrated Media, and Creative Innovation, the entrant may also submit a Case Study Video which explains how the entry worked, and any other relevant information;
  • These videos must be submitted to the Web Browser following the specifications under 8 Videos.
  • Any videos longer than two (2) minutes may not be viewed by Judges; and
  • It is the responsibility of the entrant to ensure there is not music for which they do not have the legal and appropriate licence for.

10 Radio entries

  • Radio entries must comply with the outlined specifications:
    • Entry must be uploaded in the Browser as a minimum 128 kpbs MP3 file;
    • No slate audio should be attached;
  • If the same work is being used for multiple entries, it may be uploaded once and attached to each entry;
  • No web links or embedded videos will be accepted in this category;
  • The file quality of the entry is the responsibility of the entrant, and the file uploaded will be used for judging, publicity, and online viewing; and
  • A PDF of the Radio script must also be submitted.

Schedule 2 – Entry fees

1 Entry costs

  • Prices are per entry and include GST. Entries are paid via debit/credit card at time of submission. The fees are:
    • Campaign Category – $190;
    • Creative Effectiveness Category – $250;
    • Student Category – FREE;
    • Graphic Design Category – Make one submission for $95, submit one * entry for FREE; and
    • All other categories – $95.

    To qualify for FREE Graphic Design entries, both/all entries must be submitted at the same time.

2 Incomplete or incorrect entries

  • Any incomplete or incorrect entries that require BADC to contact the entrant are subject to a $50 charge per entry for any changes, re-submissions, etc; and
  • This charge must be paid immediately to validate the error, or the entry will be deemed ineligible.

Schedule 3 – Advertising and design categories

  • Any reference to the category is also a reference to its subcategories; and
  • All category guidelines form part of the Conditions of Entry

1 TV & cinema

  • Commercials created for but not limited to television, cinema, online, large screen.

1A Under 30 seconds

1B 30 seconds

1C Over 30 seconds

1D Large format

  • The work must be for large format including but not limited to cinema, outdoor and LCD screens.
  • The entrant must be able to provide proof of delivery if requested; and
  • The entry must contain a 150 word explanation detailing how the work was published and/or delivered

1E Online

  • The work must be standard form advertising films which aired only online, including pre-roll advertisements; and
  • If the work appeared on TV or Cinema, it cannot be entered in this category.

1F Campaign

1G Charity/community service

1H Charity/community service campaign

1I Branded content

  • The entry must include the delivery of marketing messages by engaging consumers via relevant content platforms, rather than traditional advertising methods;
  • This includes films created by or with a brand which aired on the internet, TV, or in cinema, usually in the form of documentary/non-fiction or fiction films or music videos; and
  • The entry must contain a 150-word explanation detailing how the work was published and/or delivered.

1J Branded content campaign

  • The entry must include the delivery of marketing messages by engaging consumers via relevant content platforms, rather than traditional advertising methods;
  • This includes films created by or with a brand which aired on the internet, TV, or in cinema, usually in the form of documentary/non-fiction or fiction films or music videos; and
  • The entry must contain a 150 word explanation detailing how the work was published and/or delivered.

2 Radio

  • Radio advertising produced for commercial and digital radio stations.

2A Under 30 seconds

2B 30 seconds and over

2C Campaign

2D Charity/community service

2E Charity/community service campaign

3 Digital and new media

  • Testing of the entry before submission is the responsibility of the entrant;
  • The entry must be compatible with Macintosh OSX and/or Windows 10. Judges will view entries in the current version of Google Chrome. Any material incompatible with these platforms will be deemed ineligible; and
  • Entry must be submitted as a URL/staging server address, as they will be judged online; or
  • If the work is no longer live, it must be uploaded to a staging server with passwords supplied to BADC. There must be no Agency branding on the entry and, if the entry is from a staging site, the Agency’s name must not be part of the URL.

3A Websites

  • Must be full new sites;
  • Judges will consider the idea of the work; and
  • The work may be entered in the Digital Craft category, where Judges will review the craft of the motion graphics used.

3B Microsites

  • Must be promotional, temporary, or campaign sites;
  • Judges will consider the idea of the work; and
  • The work may be entered in the Digital Craft category, where Judges will review the craft of the motion graphics used.

3C Web service/web app

  • Dynamic web-based application focussed on user interaction and experience.

3D Digital direct response

3E Digital direct response campaign

  • Call to action must include interaction with the online creative or a response mechanic.

3F Online advertising

  • Includes banners, pop-ups, interstitials, etc.

3G Online advertising campaign

  • Includes banners, pop-ups, interstitials, associated landing pages and microsites.

3H Online video

  • Must be online videos specifically created for online social platforms that are intended for widespread sharing;
  • Results and number of views will be taken into consideration during the judging process; and
  • The entry must contain a 150 word explanation detailing how the work’s objective, and evidence of viral/word of mouth effect must be supplied.

3I Mobile games

  • Includes online and social games.

3J Mobile apps

  • Includes web and mobile apps.

3K Digital motion graphics

  • Includes online promos and intros, DVDs, Digital Point of Sale, etc;
  • Judges will consider the idea of the work; and
  • The work may be entered in the Digital Craft category, where Judges will review the craft of the motion graphics used.

3L Charity/community service

3M Charity/community service campaign

3N Social media

  • Entries must be designed and created for social media platforms, including but not limited to Facebook, Twitter, and Pinterest.

3O Innovative use of digital

  • Anything that has or uses digital in a unique and interesting way, including but not limited to websites, apps, digital outdoor, experiential.

3P Digital campaign

3Q Other

  • Includes all Digital work that does not fit into another subcategory.

4 Integrated media

  • All Integrated Media entries must include a minimum of three items in different mediums – for example, 1x TV, 1x Radio, 1x Poster; and
  • Work entered in this category cannot be entered in the Creative Innovation category.

4A Campaign

4B Charity/community service campaign

5 Outdoor media

  • All Outdoor Media work larger than one (1) square meter must be entered as artwork and accompanied by photographs of the work in situ;
  • The photographs must be attached to the bottom of the entry so that it may be folded from behind the entry; and
  • JPEGS of the artwork and in situ photos must be uploaded to the entry.

5A Billboard

  • Includes static sheet and digital billboards.

5B Indoor poster

  • Includes standard posters for indoor use;
  • Locations include but are not limited to shops, stores, hospitals, schools, banks, offices, residential buildings/foyers, exhibitions, museums, and galleries; and
  • All standard washroom advertising must be included in this subcategory.

5C Transit advertising

  • Includes but is not limited to train station ads, bus shelter ads, bus sides and interiors, taxi backs, mobile billboards, Vespas, airport ads.

5D Outdoor campaign

5E Ambient

  • Includes non-standard and free-format outdoor advertising, such as stunts, special builds, street furniture, live events, pop-up shops, and temporary installations;
  • Work designed for standard poster sites cannot be entered in this subcategory;
  • Only stand-alone ambient work can be entered – campaigns with ambient elements should be entered in the Integrated Media category;
  • Work must be experienced in the real world, not online; and
  • A 150-word explanation of the work’s delivery on a printed board must be submitted.

5F Charity/community service

5G Charity/community service campaign

6 Creative innovation

  • No work entered into this category can be entered into any other category – excluding the Craft categories;
  • Any work that fits another category better must be entered in that category – this category is for clear demonstration of innovation in communication; and
  • The entry must contain a 150-word explanation on a printed board explaining the work.

6A Individual

6B Campaign

6C Charity/community service

6D Charity/community service campaign

7 Promos and activations

  • This category celebrates creativity that brings a brand’s purpose to life and entries will need to demonstrate ideas that generate interaction; to engage, to experience or to buy;
  • Judging is weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results
  • The entry must contain a 150-word explanation on a printed board explaining the work; and
  • Submitting a case study video with your entry is recommended.
  • Entry process:

7A Individual

7B Charity/community service

8 Print

8A Newspaper advertisement – Large

  • Must be 20cm x 3cm or larger

8B Newspaper advertisement – Small

  • Must be smaller than 20cm x 3cm

8C Newspaper campaign

8D Newspaper charity/community service

8E Newspaper charity/community service campaign

8G Magazine advertisement – Double page spread

8H Magazine advertisement – Single page or less

8I Magazine campaign

8J Magazine charity/community service

8K Magazine charity/community service campaign

9 Direct mail

  • Including but not limited to greeting cards, invitations, and change of address notices.
  • All work under the Direct Mail category must be client commissioned.

9A Flat direct mail

  • Entry must be one dimensional mailing, without samples or popups.

9B Dimensional direct mail

9C Campaign

9D Charity/community service

9E Charity/community service campaign

10 Point of sale

  • Including but not limited to posters, mobiles, counter stands, stickers.

10A Individual

10B Campaign

10C Charity/community service

10D Charity/community service campaign

11 Product packaging

  • Including but not limited to wrappers, labels, packages.

11A Single product

11B Range of products

  • Must include 3 or more works.

12 Merchandise

12A Clothing / apparel

  • Including but not limited to t-shirts, visors, underpants, etc.

12B Other

  • Includes all Product Marketing Merchandise work that does not fit in another subcategory; and
  • A 150-word explanation of the work on a printed board may be submitted.

13 Design

13A Brand identity – logo design

  • Company name and nature of business must be included with entry, as a written explanation; and
  • A 150-word explanation of the work on a printed board may be submitted.

13B Brand identity – single element

  • Includes an individual piece of brand identity, including a business card, letterhead, etc.

13C Brand identity suite

  • Work must be client commissioned;
  • Entry must include a minimum of 3 elements as port of a total brand identity solution – including but not limited to stationery, style guides, signage, packaging, business card, etc;
  • Entry may include other elements to support brand awareness, such as general promotional items – including but not limited to pens, notepads, mugs, phone and tablet covers, etc.

13D Promotional items

  • Work must be client commissioned; and
  • Includes calendars, diaries, booklets, and gifts.

13E Annual reports/prospectus

13F Print marketing

  • Including but not limited to brochures, programs, leaflets, flyers.

13G Catalogues

13H Books – entire book

13I Books – cover design

13J Posters

13K Editorial

  • Includes cover/page or spread for newspaper, magazine, newsletter, etc.

13L General

  • Work must be client commissioned; and
  • Includes menus, invitations, postcards, greeting cards, birth announcements, etc.

13M Wayfinding

  • Refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space. These are more complex projects that involve strategy – including but not limited to hospital, civic and cultural spaces.

13N Environmental Graphics

  • This could be a one off sign/interior project or a mural, etc.

13O Interpretive

  • Includes work that tells a story about a particular place, whether historical, ecological, etc.

13P Other

  • Includes all design work that does not fit in another design subcategory.

14 Self-promotion

  • Self-Promotion work cannot be entered into any other category, except Craft;

    “Self-Promotion” means work you do for yourself, not client commissioned;

  • Self-promotion entries for Photography craft, Illustration craft, and TV, cinema & radio craft must be entered in the relevant category, rather than Self-promotion, as they will be judged by the Craft panels; and
  • Entrants into the Self-promotion categories must submit a 150-word explanation detailing how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.

14A Print

14B Direct Mail

14C Interactive

14D Merchandise

14E Other

15 Creative effectiveness

  • Creative effectiveness’ purpose is to award campaigns that link long term business results to their creative.
  • Any previous Medal winner from 2014 on may be entered.
  • The Creative Effectiveness Award will award campaigns that link long term business results to the creative.
  • Any previous Medal winner from 2014 on may be entered.
  • This Award is be judged by an Effectiveness Panel consisting of Senior Marketing Clients, Strategy Planners and Executive Creative Directors.
  • Criteria considered during judging are weighted as follows: 25% idea; 25% strategy; 50% impact and results.
  • Entry process:

16 Student

  • Student entries must be submitted physically to Cutting Edge by 5pm, Friday 28 September 2018;
  • Students can only enter in the Student category. Student entries will not be accepted in any other categories;
  • The entry must respond to the Student Brief when available;
  • Students do not need to be a member to enter;
  • Entries are not required online;
  • The entrants’ name, contact number, and recognised educational institution must be provided on the entry; and
  • Students are eligible for trophies.

Schedule 4 – Craft Categories

  • Craft awards recognise, celebrate and reward the art of the execution by individuals, rather than the idea.
  • These categories will be judged on the craft demonstrated for each entry;
  • Work entered in the other categories may also be entered in this category;
  • Craft Awards will only be awarded to the craftsperson/s. Agencies/Companies cannot be awarded under this category, however they may order duplicates of the trophy if successful;
  • If you are an Agency/Company entering on behalf of the craftsperson, you must contact the craftsperson to ensure they are not already entering and that their membership is current. Duplicate entries will not be refunded;
  • It is not necessary for the work to have been created in Queensland or for the final product to have appeared in Queensland. However, the work to be considered must have been produced in Queensland;
  • Only entries that have been broadcast, published or released in a commercial environment will be accepted;
  • Any reference to the category is also a reference to its subcategories; and
  • All category guidelines form part of the Conditions of Entry

21 TV & cinema craft

21A Direction – Up to 60 sec

21B Direction – Over 60 sec

21C Cinematography – Up to 60 sec

21D Cinematography – Over 60 sec

21E Editing – Up to 60 seconds

21F Editing – Over 60 seconds

21G Visual effects

  • Entry must include supporting information, to give Judges a clear understanding of visual effects created in the production process; and
  • A two (2) minute film showing before and after sequences, compliant with Schedule 1, point 9 specifications.

21H Animation – 2D/3D

  • Entry must include supporting information, to give Judges a clear understanding of visual effects created in the production process; and
  • A two (2) minute film showing before and after sequences, compliant with Schedule 1, point 9 specifications.

21I Motion graphics

  • Work must have been created for broadcast only; and
  • Online motion graphics must be submitted in category 3O

21J Self-promotion

  • Work created for self-promotion purposes including television commercials, film clips, promos, station idents, online content etc.

    “Self-Promotion” means work you do for yourself, not client commissioned;

  • If a number of people contributed to this work and wish to enter their contribution, each entry must be separate with it’s own explanation; and
  • Entrants into the Self-promotion categories must submit a 150-word explanation detailing how the work was used for self-promotion; how it was distributed or published; and any other data BADC and Judges should be aware of.

22 Sound production craft

22A Original compositions/jingles

22B Sound design – TV/cinema/online

22C Sound design – radio

23 Digital craft

23A Visual design

23B UX design

  • Judged on the user experience including interactivity and navigation.

23C Animation/motion graphics

  • For online content only, not broadcast.

24 Photography Craft

  • This category is for photographic images that may or may not have been digitally enhanced prior to publication as part of the photographic process, including but not limited to colour correction and retouching;
  • Entry must be completely original and photographic in origin;
  • All elements in an image must be the creator’s work;
  • Stock or purchasable photography, backgrounds, borders and textures are prohibited;
  • If any persons appear in the photograph, the entrant is responsible for obtaining, prior to submission of the photograph, any and all releases and consents necessary to permit the exhibition and use of the photograph; and
  • If any person appearing in any photograph is under the age of majority, the signature of a parent or legal guardian is required on each release;

24A Advertising

  • Entry must be accompanied by the printed piece for which it was commissioned.

24B Advertising campaign

  • Entry must be accompanied by the printed pieces for which it was commissioned.

24C Editorial

  • Entry must be accompanied by the printed piece for which it was commissioned; and
  • This is not a campaign category only one execution per entry.

24D Self-promotional photography

  • Non-commissioned work you have completed for yourself and not on behalf of a client; and
  • This is not a campaign category only one execution per entry.

24E Creative imaging

  • Entry must be accompanied by the printed pieces for which it was commissioned;
  • Work submitted in this subcategory must be extensively computer manipulated or be completely computer generated; and
  • Entry must be accompanied by before and after images to establish origins of work.

24F Creative imaging campaign

  • Entry must be accompanied by the printed pieces for which it was commissioned;
  • Work submitted in this subcategory must be extensively computer manipulated or be completely computer generated; and
  • Entry must be accompanied by before and after images to establish origins of work.

25 Illustration craft

25A Advertising

  • Must be commissioned for advertising purposes; and
  • Entry must be accompanied by the printed piece for which it was commissioned

25B Editorial

  • Must be commissioned for editorial purposes; and
  • Entry must be accompanied by the printed piece for which it was commissioned.

25C Self-promotional illustration

  • Non-commissioned work you have completed for yourself and not on behalf of a client;
  • A 150-word explanation of the work on a printed board must be submitted explaining how and where this work was published or used for self promotion.

26 Advertising & Design Craft

26A Copywriting

26B Copywriting campaign

26C Art direction

26D Art direction campaign

26E Typography – advertising

  • For work entered in advertising categories.

26F Typography campaign – advertising

  • For work entered in advertising categories,

26G Typography – design

  • For work entered in design categories.

26H Typography campaign – design

  • For work entered in design categories.