Hayfever takes all the fun out of life. When you’re suffering from hayfever, you’re a miserable, sniffing, unhappy grump. So we dramatised this insight by transforming Australia’s most fun icon – Luna Park – into a suffering one. We closed down the fun park for one day and installed specially-crafted substitutes for existing attractions: lethargic carousel horses, sneezing clowns and miserable rollercoasters. We executed the campaign across TV, press, POS and digital media. The campaign resulted in a 23.4% increase in pharmacy sales.
Luna Park –TV, Magazine, POS
