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APN ARM mastheads have been the backbone of regional communities for over 150 years – reporting local news, championing local spirit and celebrating life, locally.

But with the proliferation of international news readily available online, the readership of these newspapers had started to wane. However, the things these global news networks don’t report are the local stories and events more likely to affect the locals themselves.

Through an integrated campaign that leveraged TV, press, outdoor and online channels, we reminded 14 regional communities why reading the local paper isn’t just important, but essential.