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2018 - Bronze

Everybody Has a Role to Play; Respect.

Bronze 2018
Khemistry
Qld Govt: Dept of Communities, Child Safety and Disability Services
All Abilities Queensland

To create a more inclusive All Abilities Queensland, we needed to change the community’s indifferent attitude towards people with a disability. So, to prove how talented, important and valuable these Queenslanders are, we gave the microphone those who know first-hand. In collaboration with inclusive theatre company Indelability Arts, we created a series of online videos exploring the challenges affecting Queenslanders with disabilities.

The RESPECT video featured real-life experiences of Queenslanders with disabilities and heard about their hopes for ‘Communities for all’. RESPECT was produced in a slam-poet style with choreographed projections. Exceeding expectations, it quashed misconceptions and encouraged Queenslanders to engage with disability in a new way.

One of three videos, it was launched by the minister for the Department of Disability Services at Queensland Parliament House. It has been viewed 110,000+ times on Facebook and has helped attract 30,000+ visitors to the well curated campaign website.

Advertising agencyKhemistry
Creative directorLindsay Thompson
CopywriterLindsay Thompson, Tim Kelly
Art directorLindsay Thompson
Account servicePriscilla Jeha
Client marketing managerTanya Campbell
Production companyKhemistry
DirectorPhil Hagstrom
ProducerBec Dakin
CinematographerPhil Hagstrom
Post production houseKhemistry
EditorNicholas Fornasier
Visual effectsAlex Adam
AnimatorAlex Adam, Benjamin Drake
Soundmusic studioKhemistry
Sound designerDavid Gaylard
Other Contributors

Indelability Arts

Catarina Hebbard

Rebecca Roberts

Michel Labosse

Sarah Ferguson