Rather than plead with a join message, this tongue-in-cheek video ostensibly from the Dodgy Bosses of Australia Association appealed to the target’s cynical humour and allowed us to provide a hard sell message that didn’t really feel like a hard sell message. The video gained over 25,000 organic views at https://www.facebook.com/HospoVoice/videos/2005979856286198/ and over 300 people joined the union as a result of the campaign.
Dodgy Bosses
Production company: Bodhi Films
Director: Brendan Williams
Cinematographer: Brendan Williams
Producer: Todd Williams
