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2018 - Silver

The world’s most feel-good blanket

Silver 2018
Engine Group
Australia for UNHCR
Feel-good blanket

A blanket.

In many cultures, it represents artistry and generosity. Gifting one demonstrates honour, friendship and respect; receiving one is said to bring blessings and prosperity. For children, it’s a de facto teddy bear. For parents, a demonstration of warmth and love.

And for a refugee, it’s often all they have.

To celebrate World Refugee Day, we launched The World’s Most feel-good Blanket – a blanket that keeps your family warm and also hugs a refugee. That’s because all profits raised are donated to Australia for UNHCR.

The World’s Most feel-good Blanket supports the plight of the world’s 65.6 million displaced people. And, as every UNHCR-branded blanket is designed as a conversation piece, it opens more eyes to the worst refugee crisis of our time.

Advertising agencyEngine Group
Creative directorKory McAvoy
CopywriterMark Smith
Art directorKory McAvoy
Agency producerTim Weger
Print production managerKirsty McRuvie
Account serviceKirsty McRuvie
Client marketing managerLeigh Zimmermann
Production companyTraffic Film Production
DirectorIsrael Rivera
ProducerAndrew Leslie
Post production houseCutting Edge
EditorKerry Farrell
Sound designerMike Lange
Graphic designerMegan Le-Nguyen
Finished artistMegan Le-Nguyen
PrinterSpot Productions
PhotographerIsrael Rivera