In a fraught world of financial stress and hardship, Royal Commissions into banking, and general mistrust, Australia needed a little optimism and hope when it came to money. Enter Sunny. A 10-year-old girl who symbolises how simple and straightforward money can be, if you do it right. Money with Sunny danced across our screens, billboards, shop fronts, radios, everything really! And it worked: 35M impressions, 4% uplift in web traffic, 9.48% uplift in Facebook following, insurance up 21%, Apple Pay up 77.5%.
Money with Sunny
