Act for Kids works tirelessly to treat abused and neglected children. But because the average person can’t comprehend the trauma our kids have gone through, we have struggled to create the emotional connection needed to get people to donate.
However, during our research, we found out from Act for Kids counsellors that none of their children knew a single nursery rhyme – they’d never been sung one.
So, instead of asking for money, we asked for something much more powerful; we asked Australians to sing a lullaby to a child who had never heard one.
We put out the call, and recordings came pouring in from across the country, and across the world. We even received a few special songs from celebrity friends.
We used these recordings to raise awareness of our message, as well as to generate the necessary donations that allow Act for Kids need to continue healing little hearts.
