badc

2018 - Finalist

Chook on a ‘Plate’

Finalist 2018
BCM
BCM
Promotional Direct Mail

This personalised direct mail piece was sent to prospective clients the day after a very successful night for the agency at the 2017 AMI Awards. Creatively we combined visual elements from two campaigns that were national winners. One campaign was a road safety initiative targeting parents of P-platers. The other was for Sunny Queen Farms’ free range eggs. A quick illustration, and speedy printing and die-cutting ensured the mailers were in the hands of Marketing Managers and CEOs within 24 hours.

Advertising agencyBCM
Creative directorPeter Goodall
CopywriterPeter Goodall
Art directorAndy Ward
Print production managerWill Noy
PrinterColour Chiefs
Other Contributors

NOTE FOR JUDGING - HARD COPY BOARD (WITH SAMPLES OF MAILER ATTACHED) SUPPLIED.