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2014 - Finalist

Your Future’s Not Pretty

Finalist 2014
Queensland Government
Anti-Smoking (Youth)

We created Makeunders (reverse makeovers) to show smokers the damaging effects smoking would have on their looks if they continued to smoke. The activation happened in shopping centres right across Queensland, and was also picked up by local news and social media.

Advertising agencyGPY&R
Creative directorAndrew Thompson
CopywriterTristan Viney
Art directorCarl Robertson
Agency producerKohbe Vela
Account serviceFiona Caird/Stephanie Tokich
Client marketing managerPhillip Stork
Photographer/IllustratorDamien Bredberg
Other Contributors

Nicole Leatherby - Producer (Damien Bredberg Photography)

Kathleen Banks - Mediacom

PLEASE SEE CASE STUDY FILM