Sun Mum and the T-shirt

Silver 2014

Queensland Health

Sun Safety

Online videos were hosted on Sun Mum’s YouTube channel and were pushed to our audience via Sun Mum’s Facebook Page and Tumblelog. We also used a mixture of Facebook paid and sponsored posts, and YouTube TrueView in-stream ads to target our 15–24yo Queensland demographic. Viewer comment and share generated significant viral spread.

Advertising agencyJuniorCru

Creative directorJonathan Drapes

CopywriterOllie Beeston, Jonathan Drapes, Corey Silva

Art directorCorey Silva

Agency producerNatasha Murray

Account serviceJess Kolb

Client marketing managerPenny Paterson, Phillip Stork

Production companyFabric Films

DirectorCharlie Fergusson

ProducerKrista Fergusson

Post production houseThe Post Lounge

EditorSue Schweikert