2014 - Silver
Sun Mum branded content
Silver 2014
Online videos were hosted on Sun Mum’s YouTube channel and were pushed to our audience via Sun Mum’s Facebook Page and Tumblelog. We also used a mixture of Facebook paid and sponsored posts, and YouTube TrueView in-stream ads to target our 15–24yo Queensland demographic. Viewer comment and share generated significant viral spread.
Advertising agencyJuniorCru
Creative directorJonathan Drapes
CopywriterOllie Beeston, Jonathan Drapes, Corey Silva
Art directorCorey Silva
Agency producerNatasha Murray
Account serviceJess Kolb
Client marketing managerPenny Paterson, Phillip Stork
Production companyFabric Films
DirectorCharlie Fergusson
ProducerKrista Fergusson
Post production houseThe Post Lounge
EditorSue Schweikert
Visual effectsPhil Radford, Nuala Sheridan
Soundmusic studioThe Post Lounge
Sound designerBen Stewart
