Online videos were the main tool used to create awareness and traffic for the Sun Mum Weather Service. The videos were hosted on YouTube and shared via the Sun Mum Facebook Page. To date, the videos combined have received over 655,000 views; The Facebook Page has over 38,000 Likes and thousands more shares and comments. Recent government research also revealed an unprecedented 60% recall rate of the overall campaign amongst the target audience.
Sun Mum Sun Safety Tips Online Videos
