Every 15 hours, an Australian child is born with cerebral palsy (CP). It is the most common physical disability in childhood. Approximately 34,000 people are living with CP in Australia and this number is expected to increase to 47,601 by 2050.
To help meet the growing need for support and services, Cerebral Palsy League needed a campaign that would not only raise funds but build awareness of the disability in a heavily saturated fundraising marketing.
FebruDAREy was born. The idea was simple – dares for donations. Set challenges for yourself and your friends can dare you to complete the challenge for a donation. The ballsier you are, the more money you can raise.
Participants posted pictures and videos of their dares online using #Februdarey, spreading the campaign virally. The campaign raised over $60,000, attracted outstanding support from media including the likes of Anchorman 2 star Josh Lawson as a brand ambassador.
