Engine were appointed by the ACCU to generate awareness and involvement in the Queensland Anzac Centenary – a 4 year commemoration marking the duration of the First World War.
We asked our audience ÔHow will we serve their memory?Õ through a multi-channel campaign including TV, radio, press, social media and PR. To ensure the campaign felt personal and relatable, we engaged current Australian Defence Force personnel to read genuine letters/telegrams written by Queenslanders who served in the First World War.
Results: Website visitation increased from 400 to 4000 unique visitors per week. TVC received over 110,000 completed YouTube views.
