2019 - Finalist
Stop The Rise OF STIs
Finalist 2019
INTEGRATED CAMPAIGN
In Australia, the rate of Sexually Transmissible Infections in young people (aged 15-29) is on the rise.
The Queensland Government identified that this increase coincided with decreasing knowledge of correct safe sex practices – and that almost half of young adults (48%) felt that sexual health information was not relevant to them.
To answer the brief, we developed ‘Stop-the-Rise of STIs’ a creative platform that combined provocative imagery and sexual innuendo to help young people bridge the ‘awkwardness barrier’ and pay more attention to protecting their sexual health.
Advertising agencyGrowthOps | Khemistry
Creative directorLindsay Thompson
CopywriterTim Kelly & Heath Kunde
Art directorSalvatore Borzillo
Agency producerBec Dakin
Account serviceDianne Grice & Daniel Paull
Client marketing managerHeather McGregor
Production companyGrowthOps | Khemistry
DirectorAshton Ward & Phil Hagstrom
ProducerBec Dakin
Post production houseGrowthOps | Khemistry
EditorNicholas Fornasier & Steph Gurdon
Visual effectsBenjamin Drake
AnimatorBenjamin Drake
Soundmusic studioGrowthOps | Khemistry
Sound designerDavid Gaylard
Design studioGrowthOps | Khemistry
Graphic designerLieve Torbeyns
Finished artistSteve Wallwork & Gaelle Masurier
PhotographerDamien Bredberg
Front end designerSophia McDermott
Digital producerDanielle Shannon
DeveloperLakeisha Wall & Tristan Strathearn & Jose Navas & Sophia McDermott
Other Contributors
Head of Strategy: Caroline Starecky
General Manager: Priscilla Jeha
