Breaka has shifted away from the 18-25 audience. The new objective was to launch a new limited edition flavour targeted at the Ôimmune to traditional advertisingÕ teenagers aged 12-18 in Queensland. With the complication of both the Jaffa style chocolate orange flavour being not as well-known within the teen demographic, combined with their ability to detect and ignore polished advertising messages, a piece of homemade and engaging content was necessary to cut through.
Breaka Choc Orange Limited Edition Launch
