Powerball is AustraliaÕs richest lottery. In the lead up to ThursdayÕs big draw, we wanted to remind Australians how winning could change their lives. So we floated giant helium above luxury yachts at the Gold CoastÕs busy restaurant and marina strip. The eye-catching display was supported by print, outdoor and social media.
Powerballoons
General Manager: Richard Boland
Creatives: Vicky Gitto, Mariano Legname
