badc

‘Slow speeders’ are well aware of the dangers of speeding, but they speed accidentally because they are on autopilot behind the wheel. They don’t need to hear about the dangers and consequences of speeding. So, we created an innovative neuroscience-based research project – resulting in eight simple experiments created to help Queenslanders stop speeding.
Whilst there was endless academic literature hypothesising techniques to reduce speeding, there was no evidence to prove that they worked. So we collected over 11 million data points and ultimately brought to market, scientifically proven experiments to stop speeding. We collected quantitative driving data from 39 participants across Queensland over 21 days, and edited over 2342 hours of dash cam footage to harvest the best footage for our comms.
The outcome? A very real look into the lives of Queensland motorists. And, for the first time ever, a speeding campaign with a proven, quantifiable ability to reduce speeding on the roads.