Billsplitter was a new function on the Suncorp Bank mobile app that let you transfer money immediately to a contact through your phone. The advertising idea was that Billsplitter ÔSplits Bills and keeps mates togetherÕ. To bring the idea to life we created a fun pre-roll with someone using ducks in a postage tube to gently remind a workmate of money owed, a whole batch of outdoor and ambient media and a Facebook app that let people create a BFF montage Ð a montage of their friends cut to an epic 80Õs style track. The campaign helped us drive a 25% uplift in customers using the Billsplitter function of the app.
BillSplitter
