Acis, one of Australia’s largest providers of business and investment structures and restructures, needed to get the attention of owners/directors of accounting firms. A direct marketing piece was needed. Each recipient receives a personalised hand written card with their name, title and 3 digits. The next day, an army metal dog tag, with the same information was delivered. The following day a Zero Halliburton arrives – the choice of briefcase for spies and drug lords. Using the 3 digit code to open the case reveals billions of dollars of genuine Zimbabwean currency. A card on top prompts the recipient to visit whytaketherisk.com.au
Once there, your 3 digit code plays a video that demonstrates what happens when your finances aren’t scrutinized. This was filmed in Harare, Zimbabwe.
We got our hands on enough currency (that doesn’t exist in circulation) to fill 100 briefcases which was a feat in itself. Maita basa!
