Kids and adults alike flush things they shouldn’t down the toilet. This costs Queensland Urban Utilities—and, eventually, each of us—a fortune. We needed to make people question something they prefer not to talk about in a way the whole family or household can discuss, act on and enjoy. Fun, relatable and a nice twist on the slang we use to describe our toileting, we asked the now seemingly obvious question: What’s a No.3? The illustrations were key to winning the pitch and central to the campaign uniqueness and all age appeal.
