The Good, the Fad and the Ugly
Art Director - Adam Head (Taxi Film Production)
With so much new tech coming out all the time, it's hard to pick which ideas are going to be successful and which ones are just passing fads. To help marketers navigate new digital trends, we developed a weekly tech blog for The Courier-Mail and their 150,000 online readers. And what better way to promote it than with a viral video? To show us just how complex and confusing it all is, the video takes us into a bar in the wild west where a couple of old barflies are chatting about the frontiers of tech. Despite having no paid media attached, the video was shared by Mashable, B&T, AdNews, Mumbrella, and Campaign Brief. The Washington Post liked it so much they embedded it into their own site and shared it with their 42 million readers.
