27 South Brewing’s taste in beer mirrors their taste in design: clean, simple, classic, minimalist. Advancements in print-to-can production, allowing for smaller quantities to be printed, provided the welcome opportunity for 27 South Brewing to update the design across their range. With evolution in mind, not revolution, their packaging was redesigned to leverage existing brand awareness in-market (a nod to initial design and brand colours) but delivered with more maturity and refinement.