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2021 - Silver

5Game Characters

Silver 2021
Chris Rentoul
Optus

This spot brings together 5Game Characters, from different gaming genres, explaining benefits of 5G bandwidth. It riffs on the idea of old sitcom shows, but each character is from a particular game style and era, all working together. More players can play different games all at the same time. With 5G, now you get it. This was designed to show that in a fun and memorable way, and with the magic of animation and cutting edge VFX, it was all possible. This was a fun one. We knew we had to convey these as video game characters and not just something plucked out of a cartoon, so we played on styles from different genres and eras of games to allow for a quick read”, “Shooting with proxy ‘human’ talent on set allowed us for real world interaction and a great base for us to bed our game characters into reality.”

Advertising agencyBear Meets Eagle on Fire
Production companyRevolver/Will O’Rourke
DirectorAndreas Nilsson
ProducerMichael Ritchie & Pip Smart & Caroline Kruck
Post production houseAlt.VFX
Visual effectsAlt.VFX
AnimatorChris Rentoul
Soundmusic studioRumble Studios
Other Contributors

Alt.VFX - VFX Supervisor – Jay Hawkins
Alt.VFX - VFX Producer - Tyrone Estephan
Alt.VFX - Head of VFX – Andrew Hellen
Alt.VFX - Head of 3D – Nick Angus
Alt.VFX - Head of 2D – Matthew Chance
Alt.VFX - Lighting & Look Dev - Jamie White
Alt.VFX - Rigging & TD - Jordan McInnes
Alt.VFX - Character designer – Harry Gold