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2017 - Bronze

A “Green Diamond” in the rough

Bronze 2017
FIRME Agency
National Transport Insurance (NTI)
Online Content Film (Series)

National Transport Insurance (NTI) engaged FIRME to help them embark on an initiative to raise funds for Motor Neurone Disease (MND) as their previous CEO Wayne Paterson, was diagnosed with early onset of MND, February 19th 2015 and so it began that Motor Neurone Disease would become NTI’s primary charity for support.

Over the coming months, NTI and FIRME will orchestrate the rebuild of a historical 1946 International Model K5 Rigid Truck to raise much needed funds for Motor Neurone Disease. The restored, operational truck will be a culmination of time, energy, skill and resources generously contributed by NTI’s suppliers, partners and industry affiliates. Upon completion the truck will be raffled, and 100% of the proceeds will be donated to the MND & Me Foundation with a goal of $100,000.00
 
The entire journey will be documented and shared online via a series of webisodes, across NTI’s social media platforms.

http://truckrestoration.nti.com.au

YouTube (5k views)

Facebook – Faces of Transport (25k views)
https://www.facebook.com/FacesofTransport/videos/1366909370052754/

Advertising agencyFIRME Agency
Creative directorRob Garwood
Production companyFIRME Agency
DirectorRob Garwood
CinematographerMike Calvino
Post production houseThe Empire Post
EditorMike Calvino & Digby Hogan
Soundmusic studioTimothy Fairless & Ross Batten
Sound designerTimothy Fairless & Ross Batten