Community care provider Anglicare needed to raise awareness for their mental health and wellbeing services. Through the Anglicare Arts&Minds initiative we were able to re-frame these crucial services in a beautiful and innovative way.
We invited six emerging artists, each facing their own mental health struggles, to take the challenge of creating a work of art in just 8 hours. The process was broadcast live across THE Goa GRID digital billboard network and Facebook LIVE. The billboards then transformed into live bid trackers, as each piece was auctioned across the state, raising funds alongside awareness.
The results were just as beautiful as the artwork. The campaign saw over 4.5 million impressions across outdoor and digital channels, achieving our awareness goal. Along the way, 50+ bids and donations raised much needed funds for Anglicare’s mental health and wellbeing services – which goes to show that art can make a difference.
