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2017 - Finalist

The Rolls

Finalist 2017
Khemistry
Queensland Urban Utilities
The Rolls

Queensland Urban Utilities needed to change the way SEQ residents used the toilet, educating them to only flush the 3Ps (pee, poo and paper).

The Rolls used the premise of the 80’s sitcom family to deliver this message in a fresh, engaging way. The six videos amassed 1.4 million views across Facebook and Youtube, generating over 14.5k content clicks on Facebook alone. What’s more, awareness of QUU’s sewerage services has increased by 20% amongst SEQ residents.

Advertising agencyKhemistry
Creative directorLindsay Thompson
CopywriterTim Kelly
Art directorLindsay Thompson
Agency producerBec Dakin
Account serviceMark Anthony
Client marketing managerMel Argue
Other Contributors

Title Design - Alex Adam
Colourist - Alex Adam
Sound design - David Gaylard