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2017 - Gold

Monster Crayons

Gold 2017
Act for Kids
Act for Kids
Monster Crayons

Act for Kids helps abused children to deal with trauma through art therapy. To help, we created and sold monster-shaped crayons that bring to life how art therapy helps abused children: as you draw with them, you draw away the monsters.

Advertising agencyPublicis Q
Creative directorRyan Petie
CopywriterChristian McKechnie
Art directorBen Lees
Agency producerVicki Lees
Print production managerLindsay Donaldson
Account serviceAmelia Shaw
Client marketing managerRob Williamson
Production companyYou Can't Be Serious
DirectorHailey Bartholomew
EditorClint Bryce
IllustratorIan Anderson
Other Contributors

Ian de Raat, SJ Ewing, Simone Waugh, Andy Ward