Many kids brands foster pester power to get kids badgering their parents to buy them expensive gear that they can use for exclusive cool status at school. Spencil thinks that totally uncool.
Instead they are trying to facilitate ’A Better, Kinder Awesome’ whereby their brand encourages kids to be inclusive of one another, be a good friend and think beyond just themselves.
They design this into every product and now even into their shipping packaging.
With this ’Better Kinder Envelope” we encouraged kids to imagine new uses for the the envelope, with starter suggestions available on the Spencil website @ spencil.com.au/reimagine101
A brand with an envelope that’s every bit as fun as what is in it, imagine that!
