The economic pressures of 2023 guarantee this will not be a Christmas for being frivolous. Rather, if you are spending the money, invest in a meaningful gift that will be loved (and worn) far beyond the season, a gift with substance. This insight drove the brief and the proposition; Loved for more than a moment.
The film follows the experiences of a young girl as her father embarks on a new relationship. Just as it seems all hope is lost and Christmas will be ruined, a gift is given. A thoughtful and meaningful gift. It’s as much about showing how much a girl loves her father, as it is welcoming a new member to the family. Truly a Christmas to remember.
The campaign results:
– Australia 28% increase in online sales.
– In store 10% increase to window conversion metric.
– Canada saw a 21% increase in organic search compared to last year
