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Abrik is a business, that wants to do its part in supporting the growing number of disadvantaged kids throughout Australia. With a vision and a passion to change perceptions in the construction industry, Abrik employ and train disadvantaged youth through apprenticeships and other key business roles. They help and support their employees who are often from broken homes and living on the street. Abrik are a family business with the core values of ‘integrity’, ‘reliability’, ‘empathy’ and ‘community’. Their team thrive on building long term relationships and partnerships, where their apprentices can learn the satisfaction of doing quality work, the value of looking after customers and being entrusted with projects where ‘what we say, is what we will do’. The newly designed logo connects with both residential (mums and dads) and commercial audiences, and also resonates with potential employees and supporters/partner charities.