In a highly competitive international students market, Bond University wanted to stand out to the International Agents whilst also helping them understand the core USPs and value propositions that Bond offers its students.
We create a gamified platform that brought together a choose your own adventure storytelling narrative to bring to light the unique selling propositions, rounded off with a quiz mechanic which entered top performers into a prize draw for a trip to the Gold Coast and a University tour.
Step into the role of secret agent and be transported to Gold Coast Australia, your mission: investigate what makes Bond University the best in Australia. As international agents explore Bond University in this graphic-novel style game, they learn important proof points to sell to potential students.
