Airservices Australia wanted to own some airtime at Christmas by showing how their diverse workforce brings Santa to Australia…But they couldn’t afford Santa.
On a shoestring budget, we went about crafting a beautiful little tale of Santa’s arrival in Australia, using the real staff of Airservices Australia and a little red light, we curated the tale of how each department throughout the organisation worked together to ensure Santa transited through Australian skies safely.
We purposefully shot very low-fi, leaning into the late night asthetic of midnight. We worked with staff ASA put forward to direct performances that captured the magical essense of christmas while ensuring they were still conveying ASA’s sense of purpose and safety. The idea was to make a piece that put smiles on kids faces and got a chuckle from the adult audience while conveying an understanding of what Airservices does to facilitte modern life in Australia.
