Airus exists in the cyber intelligence industry, connecting cyber defence with AI and machine learning. We were engaged to develop their visual identity and ultimately help them to stand out as a unique entity, whilst still appearing as a trustworthy and professional brand.
The brand mark was inspired by the movement of synapses in the brain which ultimately mirrors the process of machine learning. This is depicted through the dynamic expression of connected lines, which also bolsters the ideas of hyper interconnectivity within AI. The design frames the brand as a living, growing organism that is dynamic and ever-changing.
