Brief
Gannon Fabrications designs and custom builds display doors for cold room systems. They wanted to get their foot in the door of the large supermarkets. The EcoDoor is 60% more efficient than what’s out in the market, saving millions of dollars on electricity bills.
Idea
All we needed to do was demonstrate this. Imagine being able to show profits physically escaping.
Solution: thermography and heat sensitive inks….
Execution
We sent out each Procurement Director an esky full of fake ice, containing a thermal camera along with a personalized 16 page brochure.
The brochure was screen printed with heat sensitive ink, set at 28°, revealing your fingerprints once touched. The brochure encouraged them to go to aisle 7 and see their profits escaping. Literally.
Weeks later, Gannon EcoDoor team secured a contract with Australia’s largest supermarket, with 2,550 stores.
They recently had to move to a larger factory.
