badc

2023 - Gold

’Allegedly’

Gold 2023
Canmaster Smash & CutPolish
Signet

With a wide variety of packaging products at our disposal, hours of loops were recorded on set with up to 8 microphone channels rolling.

During post-production, these were glued together in a way that became musical. Through trial and error, we created a score that constantly evolved, yet remained sensitive to the whimsical tension in the narrative.

Subtle EQ and pitch manipulations allowed certain packaging elements to take on a rich tonal instrument-like quality.

With the exception of a kick drum that comes in and out, there is absolutely no supplemental noise; everything in the final score was recorded using a product on set.

Advertising agencyBrainheart / Signet
Creative directorRem Bruijn
CopywriterRem Bruijn
Art directorCatherine Lucas
Agency producerRem Bruijn
Account serviceRem Bruijn
Client marketing managerAngelina Mavrick / Matt Henry / Suzie Young
Soundmusic studioCanmaster Smash / CutPolish / Rosco Audio
Sound designerRoy Kolberg / Ross Batten / Roy Kolberg
Other Contributors

Shylie Parsons - Costume Design
Laura Elkington, Mitch Arrowsmith, Alice De Groot, Kim Robinson - Stage Design
Ego Management - Talent
Glass Management - Talent
Molly Faulkner, Dayle Dalais, Prudence Krook - Production Assistance