badc

The Australian Research Centre of Excellence for the Digital Child is a research program, led by national and international experts, informing policy and developing programs and guidelines for families, educators, technology developers and most importantly — children. In a digital world, great visual complexity and depth is realised from the most basic of forms — the pixel. It is the parallel to children’s building blocks that the Digital Child logo draws upon. Rendered in strict orthographic form (rigidity, integrity and structure), the blocks of the logo are brightly coloured and playfully arranged to variously spell out “child” demonstrating fun, imagination, experimentation and accomplishment. There are eight variations of this logo. None is “the” logo — they all are. Together they add up to a variable logo — one that appears to be slightly different each time it is seen — further enhancing the ideas of individual difference, interdependence, play and joyful experimentation.