Arca design and construct high-quality custom homes within the Greater Geelong, Surfcoast and the Bellarine Peninsula region. Passionate about quality craftsmanship and delivering outstanding customer service, Arca are proud to deliver ‘dream homes’ which stand the test of time.
Our solution involved the creation of both a primary wordmark and secondary marque. These complimentary elements are used to effectively identify and symbolise the Arca brand.
Utilising a unique ‘AR’ ligature, the wordmark sets an aspirational tone whilst reflecting Arca’s collaborative approach and belief in crafting quality, generation-spanning homes. The secondary marque device echoes the wordmark style. Inspired by the brand’s name (Arca: a chest or strong box), the marque conveys notions of safekeeping and strength.
The clean, refined and sophistacted aesthetic of both elements well reflects Arca’s design-led approach and ensures appeal among the desired high-net-worth target audience.
