**JUDGES NOTE FROM BADC – To be judged under User Experience**
Originally a single landing page, Aruga’s website had been outstripped by the pace of their sky-rocketing success and no longer reflected their bold ambition. They needed a site that reflected their maturity, while communicating their sass, Arugattitude and award-winning PR expertise.
The brief, in short, was to turn bullsh*t into cool sh*t.
So that’s what we did. We created a site jam-packed with personality and a bold, ambitious design expression. Animations, custom cursors, and playful moments of interactivity help to digitally communicate Aruga’s confident and cheeky approach, while the sophisticated IA and Insights section cleverly affirm their expansion as Australian thought-leaders. Sleek, stylish and bursting with personality, Aruga’s new site showcases their expertise and keeps them firmly planted as the go-to for courageous creativity.
