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2023 - Silver

Assisterhood x Ladies Wine & Design merchandise – Day

Silver 2023
Tyler Russell
Assisterhood, Ladies Wine & Design
Assisterhood stall at The Design Conference

Promoting the leading non-profit mentorship program Assisterhood and the global non-profit initiative Ladies Wine & Design Brisbane, who are on a mission to see more diversity in creative leadership, this pro-bono commission supported the collaborated pop-up stall at The Design Conference 2023 (TDC23), with limited edition merchandise.

As one of the most anticipated design events, TDC23 and its impressive lineup of international leaders presented a unique opportunity to encourage support and celebrate the beauty in connection, creativity, and inclusivity.

With a crowd that can encourage change, delivering the message in different lights was crucial to inspire a shared eagerness achieved through thoughtful dreamscapes day and night.

Representing ’inclusivity’ and ’support’, the day illustration depicts colours of vibrancy with a nod to the brand’s palettes, thriving flora, beaming rays of sunshine, and joyful characters collaborating to depict how creativity blossoms at its best when we are supporting each other.

Advertising agencyNot Applicable - Idependent
IllustratorTyler Russell
Other Contributors

Assisterhood – Client
Ladies Wine & Design – Client
Elle Whittaker – Art Director
Polina Shilenina – Project Manager
Bek Agius – Strategic Projects Consultant
Amaani Thassim - LWD Host/Organiser
Myla Yeomans - LWD Host/Organiser
Frankie Young - LWD Host/Organiser
Grace Pointon - LWD Host/Organiser