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2023 - Silver

Assisterhood x Ladies Wine & Design merchandise – Night

Silver 2023
Tyler Russell
Assisterhood, Ladies Wine & Design
Assisterhood stall at The Design Conference

Promoting the leading non-profit mentorship program Assisterhood and the global non-profit initiative Ladies Wine & Design Brisbane, who are on a mission to see more diversity in creative leadership, this pro-bono commission supported the collaborated pop-up stall at The Design Conference 2023 (TDC23), with limited edition merchandise.

As one of the most anticipated design events, TDC23 and its impressive lineup of international leaders presented a unique opportunity to encourage support and celebrate the beauty in connection, creativity, and inclusivity.

With a crowd that can encourage change, delivering the message in different lights was crucial to inspire a shared eagerness achieved through thoughtful dreamscapes day and night.

With a nod to the brand’s palettes, the core message is expressed through a transformative colour journey mirroring the experience of collaborative creativity. From moonlight to dusk, a burst of energy and warmth, we experience the freeing feeling of taking flight and soaring from support.

Advertising agencyNot Applicable - Independent
IllustratorTyler Russell
Other Contributors

Assisterhood – Client
Ladies Wine & Design – Client
Elle Whittaker – Art Director
Polina Shilenina – Project Manager
Bek Agius – Strategic Projects Consultant
Amaani Thassim - LWD Host/Organiser
Myla Yeomans - LWD Host/Organiser
Frankie Young - LWD Host/Organiser
Grace Pointon - LWD Host/Organiser