Headquartered in Brisbane, Australia, AVMIN Air Charter (AVMIN) began in the aviation industry by providing Fly In, Fly Out (FIFO) services for mines. Since then, the company has grown to serve clients in industries spanning sports, music, entertainment and mining, as well as high-net worth individuals. As a result, AVMIN needed a brand refresh that spoke to all of these different sectors, while also appealing to a premium audience that seek more than a simple chartered flight they want an experience.
Focusing on the A of AVMIN, we repositioned the company as an ‘A-class’ premium service. We also referenced the tail of a jet to build a comprehensive brand system that was born from the logistics and organisation of the aviation industry. We also created a distinct voice for the brand, injecting an attitude that felt both fresh and human within the category.
AVMIN. Anywhere, Anytime.
