Designing new packaging for a new wine brand, to give life to the business and create impact on
the shelf.
Combining the strong scientific process of wine making with the art, joy and passion involved with creating and exploring new wine varieties. This is the essence of Balancing Heart’s brand philosophy, driving the label strategy to use a two word naming convention and a vibrant split design.
The first word embodies the science of wine making across each varietal while the second radiates the magic, emotional and inspiration behind the wine. When combined together, customers understand the ‘personality’ of the wine which creates impact and connection.
