2017 - Client of the Year
BCF
Client of the Year 2017
Want more than an integrated campaign? Introducing the BCFing brand platform.
Shameless retail, guaranteed to broaden the appeal of BCFing with work across TV, Radio, Digital and Catalogues.
So how did it go?
BCFing made the podium for complaints, set the line for the Advertising Standards Board, and delivered the BCFing results:
– Brand awareness since launch up by 12%.
– BCF’s total awareness is now on par with Big W.
– Exceeded the year’s sale targets by 25%.
Advertising agencyClemenger
Creative directorMarianne O'Brien and Cristian Staal
CopywriterAnt Keogh, Marianne O'Brien, Christie Luxton and Shaun Conroy
Art directorCristian Staal, Andy Geppert and Russel Fox
Agency producerKarolina Bozajkovska and Lisa Moro
Account serviceAllison Witherspoon
Client marketing managerBen McConnell
Production companyClemenger
DirectorNick Kelly
ProducerAllison Lockwood
CinematographerMartyn Williams
Post production houseThe Editors/Method
EditorStuart Morley
Soundmusic studioFlagstaff Studios
Sound designerPaul Le Couteur
Graphic designerAmee WIlson and Andrea Lukacz
RetoucherDerek Leong
Finished artistAndrea Lukacz
PhotographerDylan Evans
Digital producerLee-Ann Dennis
Other Contributors
Anthony Heraghty, Managing Director Leisure Retailing, Super Retail Group
Brand Manager: Sarah Cogzell
Marketing Coordinator: Emma Yerbury
Marketing Coordinator: Melissa Guymer
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Planning Director: Michael Derepas
Production Designer: Jon Dowding
Colourist: Edel Rafferty
Online Artist: Jamie Scott
Music Production: Electric Dreams Studios
Sound Designer: Paul Le Couteur, Flagstaff Studios
