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2021 - Silver

BE TRANSPORTED – Cross River Rail Experience Centre

Silver 2021
ROMEO Digital
Cross River Rail
New Transport Network Information Centre

Cross River Rail is Queensland’s largest infrastructure project and it is important the public have opportunities to learn more about the project and understand why it is being built.

Cross River Rail required a concept that would elevate the traditional information centre into an experience that would engage and educate the community and students.

We created ’BE TRANSPORTED’ an experience that is an invitation to come on a journey of transformative change, both as inhabitants and as a city. The space consists of a large-scale interactive table, 10 interactive touch screens, a game, VR experiences and an immersive theatre space.

The Cross River Rail Experience Centre is a blueprint for the future of Brisbane and beyond. Even before a single carriage welcomes its first passenger, this space is an opportunity to take thousands of visitors on a journey of wonder through technology and a life enhanced through improved travel infrastructure.

Advertising agencyROMEO Digital
Creative directorMarco Eychenne
Art directorMarco Eychenne
Agency producerJoel Garvey – Technical Director
Account serviceAmanda Schultz, Jennifer Vass, Oscar Nicholson
Client marketing managerRuss Vine, Cameron Moor, Jordan Haimes
Design studioROMEO Digital
Graphic designerJade Stephens, Marco Eychenne, Madeleine Perrin, Evonne Li, Steve Schollum
Other Contributors

ROMEO Digital: Michael Schmitd, Jonny Lu, Chris Nolan, Justin Walduck (Developers)
CRR: Blake Anderson – Graphic Designer
Hassell: Troy King – Senior Associate
Tanne Marais – Graduate Interior Design
Hammersmith: Brett Buckley, Rebecca Clegg
Virtual Songlines: Brett Leavy