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2023 - Finalist

Bigger-er

Finalist 2023
Publicis Worldwide
Subway
Footlong

As costs of living rise and food sizes shrink, value for money has become more important than ever. We had to prove that when it comes to value, the Subway Footlong is the biggest and best value in the category.

We let the Footlong do the talking. Voiced by comedy duo, Hamish Blake and Andy Lee, the campaign pokes fun at the amusingly disproportionate size of the Footlong alongside competitor burgers.

The campaign extended across TV, hyper-targeted OOH near competitor locations, Spotify, Social, Ambient, and Hamish & Andy’s podcast. Cementing the Footlong’s reputation as the biggest and best value for money.

Advertising agencyPublicis Worldwide
Creative directorRyan Petie
CopywriterAsh Kennedy
Art directorDavid Schaak
Agency producerVicki Lee
Print production managerLuke Stocks
Account serviceJude Johannesen
Client marketing managerRodica Titeica
Production companyHAPPY Films
DirectorMiles Murphy
ProducerClint Gough
CinematographerAdam Clark
Post production houseChop Shop
EditorCaleb De Leon
Soundmusic studioRosco Audio
Sound designerRoss Batten
Other Contributors

Creative: Andrew Leftley
Creative: Chelsea Parks