As costs of living rise and food sizes shrink, value for money has become more important than ever. We had to prove that when it comes to value, the Subway Footlong is the biggest and best value in the category.
We let the Footlong do the talking. Voiced by comedy duo, Hamish Blake and Andy Lee, the campaign pokes fun at the amusingly disproportionate size of the Footlong alongside competitor burgers.
The campaign extended across TV, hyper-targeted OOH near competitor locations, Spotify, Social, Ambient, and Hamish & Andy’s podcast. Cementing the Footlong’s reputation as the biggest and best value for money.
