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Bond is a very different type of University, which gives you the freedom to do things…differently. So, when asked for a campaign to promote their ‘Microcredential courses’, (tiny courses of only a few weeks duration) we saw an opportunity to create tiny doors around the streets of Brisbane. To promote the micro doors, we created a striking Outdoor Poster that incorporated a giant QR code above photograph of the real life tiny door. The pieces of the QR code were carefully retouched into the bricks of the wall. The QR code directed people to the micro doors website where they could locate and seek out all four doors.