badc

Bond is a very different type of University, which gives you the freedom to do things…differently. So, when asked for a campaign to promote their ‘Microcredential courses’, (tiny courses of only a few weeks duration) we saw an opportunity to create tiny doors around the streets of Brisbane. The doors encouraged a direct-response with a QR code hidden behind every door which led to a bespoke microsite where you could apply to the full list of microcredential courses. Over the campaign period an average time on webpages was 18min (a 70% increase) and 32% increase in registrations.